App analytics firm The sensor tower has published its 2018 revenue estimates for the App Store and the Google Play Store. Both app stores experienced growth, but surprisingly Google Play grew faster. The app store is still making more money.
Throughout the world, users spent $ 71.3 billion (about $ 94.6 billion) on apps and games in 2018, according to Sensor Tower's estimates. Overall, it marks an increase of 22.7 percent during 2017.
The company estimates that the App Store generated DKK 46.6 billion. USD (approximately USD 61.8 billion) in revenue in 2018 compared to Play Store's $ 24.8 billion. USD (about US $ 32.9 billion). It is a difference of about 88 percent.
Furthermore, these figures mark an annual growth of 20.4 percent for Apple and 27.3 percent for Google Play.
Sensor towers point out that if you look at the last few years, the App Store is rising after a marked decline. In 2016–17, App Store saw a 34.7 percent growth, but declined between 2017 and 2018. Sensor Tower attributes this to a slowdown in Chinese consumer spending.
Google Play Store estimates do not include Android revenue from China since the store is
In addition, app installations for the first time grew by 11.1 percent for both stores exceeding 105 , $ 3 billion in 2018. Apple experienced 6.6 percent growth from the 27.8 billion time installed in 2017 to $ 29.6 billion. in 2018. Play Store grew by 13 percent in 2018, up from DKK 67 billion. to 75.7 billion. first time installations.
Gaming also continues to grow with a 15.2% year increase to $ 54.7 billion (about $ 72.5 billion). Despite revenue growth, the game's share of all app revenue fell from 82 percent in 2017 to 77 percent in 2018, signaling that non-gaming apps are starting to make money better.
Apple's App Store grew 10 percent in estimated gaming revenue from $ 30.1 billion to $ 33.2 billion (about $ 39.9 billion to $ 44 billion). Play Store experienced significantly more growth despite lower revenue, from $ 17.3 billion to $ 21.5 billion (about $ 22.9 billion to $ 28.8 billion) – a 24.2 percent increase .
But global game downloads grew modestly at 6.4 percent, at an estimated total of 38.3 billion across both stores.
Apple accounted for 8.9 billion of these downloads, an increase of 6.2 percent to 8.9 billion from 8.3 billion in 2017. Play Store experienced 6.4 percent growth, up $ 29.4 billion from $ 27.7 billion.
Overall, both Google and Apple have posted impressive growth numbers for their app platforms. However, it is clear that growth is slow, in a little while.
You can see the full report from the Sensor Tower here.
Source: Sensor Tower Via: Android Authority