Peter Moore, the tattoo enthusiast and former director of Sega, Microsoft and Electronic Arts, returns to the gaming industry. Moore announced on Twitter on Wednesday that he has joined engine manufacturer Unity Technologies to head his sports and live entertainment division as senior vice president and general manager.
Moore, 66, had spent the last four years in something of a sports nut’s dream job: CEO of Liverpool Football Club, his favorite team since boyhood. During his tenure, the Reds won the Premier League in the 2019-20 season, their first league championship in 30 years. The club also took the UEFA Champions League title in 201
Hardly the biggest news of the day, but I’m glad to announce that I’ve joined the incredibly talented team at @ unity3d as SVP and GM for Sports & Live Entertainment. Glad to be reunited with so many industry friends when we work on some really cool stuff. More on the way …
– Peter Moore (@PeterMooreLFC) January 20, 2021
Prior to that, Moore spent a decade as an executive with Electronic Arts (with time as its CEO and as president of EA Sports). When he joined Unity, Moore reunited with John Riccitiello, who brought Moore to EA in 2007 when he was CEO. Riccitiello is currently Unity’s CEO.
Personal and familiar to longtime video game fans, Moore is also remembered as president of Sega of America during the launch of Dreamcast in 1999 (and less happy for the guy who had to announce the console’s untimely death).
He then joined Microsoft’s Xbox division, where he is best known for guaranteeing Halo 2‘s November 9, 2004, launch date with a tattoo on the right arm.
Although Moore still answers questions about the ink, its continued existence is nonetheless unconfirmed.