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On Apple's earnings day, Wall Street expects both pain and a plan



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By Alyssa Newcomb

SAN FRANCISCO ̵

1; Investors are today putting the disappointing results that Apple CEO Tim Cook warned. Cook dropped a bombshield earlier this month as he downgraded the company's forecast and generated sharp earnings for Q1 2019 results, which will be released on Tuesday afternoon.

Wall Street expects Apple to report $ 84 billion revenue down from forecast $ 89 billion to $ 93 billion guidance issued in its last earnings call.

In a January 2 letter to investors, Cook said that unexpected lowering of sales in emerging markets was partly the cause of the decline. But Apple is also likely to quote trade tensions with China, analysts say.

"I expect Apple to give the finer granularity its warning from the first week of January," says Patrick Moorhead, chief analyst at Moor Insights & Strategy. "The company will put most of the blame on China's economy and will play success in North America and Western Europe."

Daniel Ives, Managing Director of Wedbush Securities, said he expects earnings per head. Stock will hit $ 4.17.

Ives said China has remained "the albatross around tech's neck", which companies expect to enter and make a footprint on the market. Especially, Apple is "caught in the eye of the storm," he said as it competes with home competitors like Huawei.

This revenue call will also be different as Apple will no longer disclose how many units it has sold by each of its products, including the iPhone. In the United States, data from the past three years shows that iPhone sales have been largely flat, as more people hold onto their smartphones, especially after the operators began charging retail prices for the phones.

Apple has also been criticized for publishing premium, expensive smartphone models that cross well over the $ 1000 threshold and price people who may be on the market for a new iPhone but can no longer afford one.

Moorhead said he was looking for Apple to give guidance on his plans for the next generation of iPhones, which are usually announced every September.

"I'm hoping [Apple] will give an indication of whether it would consider another cheaper handset like SE," he said.

Apple rides high last year and in August, the first listed company reached a value of $ 1 trillion. But Apple lost that dollar in November, and its valuation has taken a turn of around $ 730bn. $.

Microsoft, which has a reputation as the older, less hip sister of Apple, is now the world's most valuable trading company with a value of $ 805 billion, thanks to the strength of its cloud business.

"Apple will transform this dark chapter and begin with earnings on Tuesday, as the street will listen to every word gently from Cook," Ives said.


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