(CNN) – Don't you wish those long summer days could last forever? An island in northern Norway is campaigning to do just that.
On this island in West Tromsø, north of the Arctic Circle, the sun does not exist from May 18 right through to July 26, a full 69 days.
The locals, having endured the long polar night from November to January, when the sun rises, make the most of these precious months, with no regard for conventional timekeeping.
"There's constantly daylight, and we act accordingly," says Icelander Kjell Ove Hveding in a statement. "You can spot children playing soccer, people painting their houses or mowing their lawns, and teens going for a swim."
Summer of 69
Now they want to make it official.
Islanders gathered at a town hall meeting to sign a petition for a time-free zone and on June 1
"To many of us, getting this in writing would simply mean formalizing something we've been practicing for generations," he says.
Islanders hope to be free of traditional opening hours and to introduce flexibility in school and working hours. Fishing and tourism are the main industries on this island with a population of little more than 300 people.
Hveding says local fishermen and women often spend days on the ocean pursuing their catch, with little regard to timetable.
It's clear they mean business. When visitors cross the bridge to the island from the mainland, they aren't greeted with padlocks (symbolizing love locks) like on similar bridges worldwide. The bridge is covered with watches, as people prepare for entry to the land time forgot.
Country beyond time
Will the islanders succeed in their efforts? It's already paying off in a publicity boost, which could well be the primary aim of the campaign.
The islanders and the Norwegian tourism board are probably counting on visitors drawn by the quirky appeal of a Nordic wonderland of endless summer. For fans of the 1973 UK cult movie "The Wicker Man," Norway's Summer Island is a fitting stand-in for the midsummer rites on the Scottish island of Summerisle.
Likewise Ari Astor's upcoming folk horror "Midsummer," opening July 3 in the US, takes a Swedish midsummer festival for its setting and is likely to inspire a fresh audience to seek out a real-life slide or honorable pastoral delights.
In the meantime, the people of Sommarøy have a full five weeks of daylight before a sunset pinks their sky once more. Time to put away those clocks.