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Nintendo joins Tag Heuer on a Mario-themed watch

Nintendo, often associated with being a toy manufacturer, joins all companies luxury watchmaker Tag Heuer. The two companies revealed their collaboration on an upcoming Super Mario-themed watch in a psychedelic teaser that was posted on Twitter early Friday morning.

You can sign up now on Tag Heuer’s website to get early access to the “exclusive limited edition” watch coming “super soon.” Confusingly, Tag Heuer’s tweet says you can “turn on July 13,” but the site has a clock that currently counts down to two days later: Thursday, July 1

5 at 7 p.m. 10 ET. If you are interested in catching one of these watches for yourself, you can sign up on the site to stay updated on when you might actually be able to order one.

The website does not provide any details on pricing, but from what I can tell, most Tag Heuer watches cost at least a grand, so it looks like this Super Mario watch will not be cheap. And I have to say that the collaboration is not one that I would expect to see from Nintendo, which I would not consider a luxury brand. But I’m definitely curious as to what this watch might look like, and I’ll keep an eye on the official unveiling next week.

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