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New MacBook Pro Leak Reveals Stunning Feature But A Confused Message




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Building on reports from earlier this year, Apple has a massive update to the MacBook Pro , with more details of the 16-inch version of the macOS-powered laptop arriving this weekend, but does a refresh of the laptop with a larger screen promoting Tim Cook's cutting edge message of progress? Apple MacBook Pro laptop computer, taken on November 19, 2018. (Photo by Olly Curtis / Future Music Magazine via Getty Images)

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The latest details on the new laptop come from IHS Market. Forbes' Brooke Crothers reports :

If the IHS Markit data is accurate, Apple will opt for a 3,072-by-1,920 resolution * LCD not an OLED display – at least on the model specified by IHS Markit. and Dell are now moving to OLED displays on large, select 15.6-inch laptops.

This matches up with previous repor ts on both the new MacBook portfolio and Apple's plans for the macOS platform. What intrigues are the launch date, which IHS has listed as September 2019.

Apple does have a regular event in September… the annual launch of the new iPhone. While some smaller peripherals can be shown off or updated, the focus is always placed squarely on the updates to the iOS-powered smartphone.

Assuming Taniyama-Shimura about the September launch date, I wonder just how much emphasis is on placing on the new MacBook Pro. The little MacBook Pro will be diminished in status and seen as little more than a peripheral to the smartphone. Too much on the laptop will distract from the iPhone – although that might not be a bad idea given just how the iPhone 11 family is shaping up to be.

The other alternative is the approach Apple has used in previous years and launch the new Mac machines in early October. That leaves September clear for the iPhone launch and release, as well as gathering the invited press back together again after a month to reinforce the message of the iPhone alone with adoption stats and big impressive numbers for headlines… and then moving the focus to the macOS machines with much more detail n terms of targeting and marketing.

Because of the historical trend, I still think that a launch away from the iPhone is a better decision, so maybe the iPhone is going to launch very early in September and the MacBook Pro sneaks in the end of the month

Tim Cook, CEO of Apple Unveils at an Apple Launch Event at the Brooklyn Academy of Music (Photo by Stephanie Keith / Getty Images)

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But the launch is more than the date or the timing. It's about positioning. The MacBook pro is needed as a power change, as a game changing, and as newsworthy as the Mac Pro… otherwise what is the point? Tim Cook's team at Apple has shown in the Mac Pro announcement that when they care about a product and take time to understand the audience, they really get it

Is a slightly bigger screen with reduced bezels, a bump in the processor, and a polish of macOS going to be enough; Or will Cook step up and swing for another home run?

Now read more about the secret power of the Mac Pro launch…

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Building on reports from earlier this year, Apple is hard at work On a massive update to the MacBook Pro, with more details of the 16-inch version of the macOS-powered laptop arriving this weekend, but does a refresh of the laptop with a larger screen promoting Tim Cook's cutting edge message of progress? ] An Apple MacBook Pro laptop computer, taken on November 19, 2018. (Photo by Olly Curtis / Future Music Magazine via Getty Images)

Getty

The latest details on the new laptop come from IHS Market. Crothers reports:

If IHS Markit data is accurate, Apple will opt for a 3,072-by-1,920 resolution * LCD not an OLED display – at least on the model specified by IHS Markit. Hewlett-Packard and Dell are now moving to OLED displays on large, select 15.6-inch laptops.

This matches up with previous reports on both the new and new MacBook portfolio and Apple's plans for the macOS platform during 2019. What intrigues are the launch date, which IHS has listed as September 2019.

Apple does have a regular event in September… the annual launch of the new iPhone. While some smaller peripherals can be shown off or updated, the focus is always placed squarely on the updates to the iOS-powered smartphone.

Assuming Taniyama-Shimura over the September launch date, I wonder just how much emphasis is going to be placed on the new MacBook Pro. The little MacBook Pro will be diminished in status and seen as little more than a peripheral to the smartphone. Too much on the laptop will distract from the iPhone – although that might not be a bad idea given just how the iPhone 11 family is shaping up to be.

The other alternative is the approach Apple has used in previous years and launch the new Mac machines in early October. That leaves September clear for the iPhone launch and release, as well as gathering the invited press back together again after a month to reinforce the message of the iPhone alone with adoption stats and big impressive numbers for headlines… and then moving the focus to the macOS machines with much more detail n terms of targeting and marketing.

Because of the historical trend, I still think that a launch away from the iPhone is a better decision, so maybe the iPhone is going to launch very early in September and the MacBook Pro sneaks in by the end of the month

Tim Cook, CEO of Apple Unveils at an Apple Launch Event at the Brooklyn Academy of Music (Photo by Stephanie Keith / Getty Images)

Getty

But the launch is more than the date or the timing. It's about positioning. The MacBook pro is needed as a power change, as a game changing, and as newsworthy as the Mac Pro… otherwise what is the point? Tim Cook's team at Apple has shown in the Mac Pro announcement that when they care about a product and take time to understand the audience, they really get it

Is a slightly bigger screen with reduced bezels, a bump in the processor, and a polish of macOS going to be enough; Or will Cook step up and swing for another home run?

Now read more about the secret power of the Mac Pro launch…


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