"Murder Mystery", the latest Adam Sandler movie to debut on Netflix, broke viewing posts on the streaming service, the company revealed Tuesday. The film, co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon.
A Netflix spokesman confirmed that the data that was tweeted was correct and clarified Netflix counts only impressions if members are finished at least 70% of a movie.
Netflix signed a four-film deal with Sandler in 2015 and doubled with an agreement for another 4 movies in 2017. Netflix's dealings with Sandler came at a time when his films were not rushing into theaters, leading Some wonder why Netflix hit these multi-year trades with the comedian. But if these latest figures are any indication, Sandler is still drawing large audiences, at least on Netflix.
Netflix used to keep its ratings secret, with executives claiming that such data had no bearing on a non-& # 39; Don't rely on advertising. But in recent months, Netflix has highlighted a number of hand-selected success stories.
At the company's latest earnings call, leaders attended the Ben Affleck lead film "Triple Frontier", which has already been overseen by over 52 million member rooms in its first four weeks of service . The company's Fyre Festival document had been viewed by more than 20 million households in its first month, and the dark superhero series "The Umbrella Academy" attracted 45 million memberships in the first four weeks of its release.
During Q1 Call, Netflix Chief Content Officer Ted Sarandos also promised to release more such data in the near future. "Over the next several months, we will be more detailed, granular reporting," Sarandos said. "First to our manufacturers and then to our members and be more complete about what people are looking at Netflix around the world."
Netflix began testing the Top 10 lists of most watched content for this initiative. United Kingdom in early May.