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NBC claims the largest non-Indy 500 IndyCar audience since 2016 for the Texas opener



NBC Sports got some promising news from the ratification data tonight through Saturday night’s NTT IndyCar Series season opener at Texas Motor Speedway, aired on primetime on NBC. The network reports that the race was the series’ most-watched IndyCar event since 2016, excluding the Indy 500s, according to Fast National data provided by The Nielsen Company and digital data from Adobe Analytics.

The race averaged a combined audience turnout of 1.285 million viewers to rank as the most viewed non-Indy 500 IndyCar race since the 2016 Dual in Detroit Race 2 on ABC (1,397 m viewers).

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Based on those figures, Saturday night’s race was on NBC – won by Chip Ganassi Racing’s Scott Dixon (pictured above) – surpassed last year’s Road America race (1.11m TAD) to rank as NBC Sports’ most viewed IndyCar race on the record and was up 38% against last year’s average viewership on NBC, both excluding. Indy 500 in 2019. It was mostly IndyCar season opener since 2016 (St. Petersburg; 1,391 m viewers on ABC).

The race gave a 0.82 HH rating. Indianapolis led all local markets with a rating of 4.36 HH. Other top local markets from Saturday’s race were as follows:

Rank Measured market HH-assessment
1 Indianapolis 4.36
2 Orlando-Daytona Beach 2.11
3 Columbus, OH 2.07
4 Salt Lake City 1.81
t-5 Denver 1.57
t-5 West Palm Beach 1.57
7 Dallas-Ft. Value 1.50

The final event classification numbers will be available later this week.


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