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Miller Lite is burning back on Bud Light over Super Bowl & # 39; corntroversy & # 39; with full page ad



This #corntroversy seems to be ready to pop.

Miller Lite is proud of her corn syrup. In fact, the company is so proud of its corn syrup that the brand took out a full-page ad in The New York Times that defends itself after a Bud Light Super Bowl spot tried to shame it on the ingredients.

"You've seen a big game ad on the Big Game to explain that Miller Lite is brewed with & # 39; corn syrup & # 39; while Bud Light is not. It's a fact that" the ad begins before continuing to say their corn syrup is taken from America's heartland.

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The fire continued with a section dedicated to pointing to the differences between "corn syrup" it uses and one similar sounding but controversial ingredient "high fructose corn syrup" as it does.

  The company ran a full page ad in the New York Times.

The company ran a full-page ad in The New York Times.
(MillerCoors)

"What may have been a little lost between the parties and the wings on Sunday is the distinction between corn syrup & # 39; and" high fructose corn syrup ", the ad continued. "To be clear, corn syrup is a normal part of the brewing process and does not even end in your amazing taste of Miller Lite."

A MillerCoors spokesman told AdWeek that they ran out of time because they wanted "consumers to know the facts "

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In a statement by Fox News, MillerCoor's spokesman Adam Collins, Communications Director and Community Affairs, said the brand is" happy to have this conversation all day long "but do not want consumers to be caught in" compound controversy ".

" We are proud of our beer, proud of our American ingredients and proud that while Bud Light has more calories and fat re carbohydrates, Miller Lite has more flavor and Coors Light is the world's most refreshing beer. So we are happy to have this conversation all day long, says the statement. "Beer presses will have the taste they want refreshment. What they don't want is a finished controversy over a fermentation aid that doesn't even end up in beer, and an Anheuser-Busch actually uses a number of their own products." [19659005] Bud Light responded to Miller Coor's full-page ad with a cheeky tweet and comment commenting his Super Bowl campaign "Transparency."

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Although the tweet refers to the drink ingredients, Anheuser-Busch has admitted to using corn syrup for some of its brands.

"While Bud Light has never used corn syrup, Anheuser-Busch uses it proudly in some Anheuser-Busch to support farmers and agriculture. We source our ingredients from American farmers, including 98 percent of our barley, 100 percent of our rice and all Last year anheuser Anheuser -Busch bought more than 1 billion po's of maize ingredients, we fully support grain growers and will continue to invest in the maize industry. "

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Immediately after Bud Light ran the commercial Sunday, the National Corn Growers Association reprimanded the label and said the group was "disappointed" in the beverage company.


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