Today, Microsoft launched a marketing campaign pitting Office 2019 and Office 365 against each other. The goal? Proving Office 2019 is not worth buying – you and your business must join Office 365 instead.
In a series of three videos, twins Jeremy and Nathan calculate the differences in Excel, Cynni and Tanny present their results in PowerPoint, while Scott and Sean print it in Word. The ads are cringe-worthy, at least, but they get the point across.
When Microsoft announced Office 2019 in September 2017, the company said the productivity package was "for customers who are not yet ready for the cloud". And when Microsoft launched Office 2019 in September 2018, the company promised that it would not be the last: "We are committed to another local release in the future."
And yet Microsoft would rather join 335 million subscribers in Office 365. If you need to, Office 2019 can be purchased. But Office 365 is really what the company wants you to buy.
Of course, this is not the first time Microsoft has compared its local version of Office to its cloud-driven cousin. But this year, the company hopes to win over companies for the cloud with AI functions.
Here is Microsoft 365 corporate vice president Jared Spataro comparing the two (weight our):
Office 365 includes fully installed Office applications – The latest versions of Word, Excel, PowerPoint and Outlook. But these apps get better over time, with new opportunities delivered every month. Most importantly, Office 365 is associated with the cloud, so you can access your content from any device, co-authored with someone in real time (whether or not they purchased a copy of Office) and use the flow of artificial intelligence (AI) to create effective content with less effort . On the flipside, Office 2019 also delivers full installations of Office apps we know and love – but they are "frozen in time". They are never updated with new features and they are not cloud-connected. Office 2019 also does not support real-time authentication across apps, and it does not have the amazing AI-powered features that come with Office 365 .
Microsoft could offer these AI features in Office 2019. But it is the cloud that makes them possible and Office 365 is the cloud's version of the productivity pack.
In other words, "If the cloud has not won you yet, we hope I will."