McDonald’s USA is tapping its chicken with a brand new spicy McNugget menu item ready for launch on Wednesday.
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The multimillion-dollar fast food chain is convinced that customers will love its Spicy Chicken McNuggets so much, it offers a “Spicesurance” campaign that offers a free 6-piece when someone orders their own 6-piece spicy nuggets through McDonald’s apps.
There are 12 spicy nuggets for the price of one!
Alternatively, customers can opt for a free 6-piece McDonald’s classic Chicken McNuggets if you’re not sure the spice agrees with you.
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Both nuggets are breaded with tempura, but the spicy version has a coating made from cayenne and chili peppers, according to a press release released late last month.
The very time-limited offer will only be available on the spicy nugget’s official launch day, September 16th. It also shares this launch day with McDonald’s new Mighty Hot Sauce and Chips Ahoy! McFlurry.
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“This is the first time we’re introducing a new flavor of our classic Chicken McNuggets in the United States since they hit the menus in 1983,” said Linda VanGosen, vice president of menu innovation at McDonald’s USA. “Since our customers have been asking for Spicy McNuggets for some time now, we could not think of a better time to bring them to our menus. We can not wait for McNuggets fans to get a taste of these new spicy options.”
To further promote its Spicesurance offering, McDonald’s teamed up with former San Francisco 49ers player Anthony “Spice” Adams on a 40-minute Instagram video discussing Spicy Chicken McNuggets.
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There is a limit to a redeemable Spicesurance offer per. Order.
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Spicy chicken meals are steadily increasing in popularity on fast food menus. Last year, Wendy’s brought back its Spicy Chicken Nuggets as a permanent option.