But this year, at some of America’s largest malls and outlets, Thanksgiving Day discount shopping madness will not happen.
“In these challenging times, we made the decision not to open on Thanksgiving Day, instead of allowing our employees to spend the holidays with their loved ones,” said David Simon, the firm’s CEO, in a release.
“With everything going on, there may be no Black Friday at all,” Scott Rankin, chief executive and national consumer and retail strategy leader with KPMG US, told CNN Business in July. “I can not imagine retailers buying inventory to store an event designed to pack hundreds of people in a store. There are so many risks involved.”
Simon’s decision may also reflect the fact that consumers, even before the pandemic, had increasingly chosen to shop Thanksgiving and Black Friday deals online rather than join the crazy line in stores. Last year, online sales on Thanksgiving Day hit a record $ 4.2 billion.