Reports Paulie Malignaggi vs. Artem Lobov's bare bone boxing match on June 22 made better numbers than the UFC did on many of its pay-per-view shows seem to be greatly exaggerated.
Based on Industry estimates Only the Knuckle Fighting Championships seem to have done in the 18,000 buyer area on traditional TV pay-per-view. Digital numbers for FITE TVs are not available, but it is extremely rare that a pay-per-view event flying on TV is almost the same number on digital. The BKFC show is believed to have made good use of the standards of a FITE TV show, but unless it is a giant UFC or boxing event, it is rare to even make 25,000 purchases on the internet pay-per-view.
General Events on TV pay-per-view make 1
Promoter David Feldman got a lot of publicity when he told MMA Junkie this week that "We got our digital numbers right away. In April we made a certain amount, and in June we did six times it digitally. us a scale that we are gong to end up on the 200,000 line. "
Of the 18,000 pay-per-view purchases, approx. 37.5 percent of those from UFC fans who had ordered UFC 235, Jon Jones vs. Anthony Smith headlined the event from Las Vegas, which was the last major UFC event on television pay-per-view via TV. About 22.6 percent of BKFC buyers had ordered the second Canelo Alvarez vs. Gennady Golovkin match, the last major boxing venture, via television. Crossover with pro wrestling was minimal, only 1.2 percent ordered AEW Double or Nothing and 0.3 percent ordered WWE Stomping Grounds. However, the WWE TV pay-per-view audience is far down because the events are flying at WWE's steaming network at a much lower price.
BKFC made 200,000 Google searches and beat the UFC Fight Night event the same night in Greenville, S.C. Google searches are a good prediction for pay-per-view numbers, but not perfect. Most UFC events last year bought more than 150,000 topped 500,000 searches, and it topped 300,000 purchases made more than 1 million searches.