Serving, Apple TV +’s thriller from M. Night Shyamalan, which launched its second season on January 15, shows strong growth from year to year.
Season 2 premiere week viewership has more than doubled the audience that watched the show in the same time frame in season 1, sources said.
To make the comparison even more advantageous, Apple TV + released three episodes at the launch for season 1 in November 2019 against just one last week; which means that the screening of the season 2 premiere episode during the first week more than doubled that of the first three episodes from season 1 combined during the week after launch.
As with all streamers, Apple TV + does not release data on hard ratings, however ServingIt is assumed that the performance is of the size of such outstanding Apple TV + ratings as Defender Jacob and Ted Lasso.
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Outside the US, sophomore season Serving has had large increases in the number of viewers from year to year in such markets as France, Mexico and Spain.
Season 2 debut also increased the binging of season 1 on Apple TV +. The viewing of the 10 episodes from season 1 aired more than five times during the season 2 premiere week against the weekly average of the previous six months.
Serving follows a couple from Philadelphia in grief after an unspeakable tragedy that creates a rift in their marriage and opens the door for a mysterious force to enter their home.
Cast from Serving, including Lauren Ambrose, Toby Kebbell, Nell Tiger Free and Rupert Grint, all reproduce their characters for the second season, which has received an 85% rating on Rotten Tomatoes. The series is created by Tony Basgallop, who co-produces with Shyamalan as well as Ashwin Rajan, Jason Blumenthal, Todd Black and Steve Tisch. Taylor Latham and Patrick Markey also serve as executive producers.
The second episode from Servingsecond season premieres tomorrow, January 22nd.