<p class = "canvas canvas – text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Its overall strategy " data-response time = "22"> Its overall strategy
There are several aspects to the general strategy of the Aurora Cannabis management, which is primarily due to the aggressive use of its stock to grow rapidly and expand its business . Secondly, it is refusing to grant the right to a large corporation to raise capital by letting it take a large position in the company.
It is probably the two main parts of its strategy that its critics tend to hate. This is also the reason why the company is undervalued, as it is the typical metrics used to measure the viability and potential of cannabis companies. Without them, many analysts, pundits and commentators abound on how to take the business.
One of the things that was suggested is that Aurora cannot attract a large suitor, as it has in fact had a number of conversations with large companies. What it won't do is break from its business model and go the traditional route. It is one of the most important things that attracted me to the company in the first place. Maintaining its entrepreneurial spirit and vision is crucial to the company's long-term success, which in my opinion will surpass all its competitors.
Regarding its use of its shares as a means of doing business, I also have no problem with it when considering the company's refusal to sell much of itself to a large company.
It should be understood that with what is part of its strategy and culture, the primary way it can be expanded and be one of the best cannabis companies in the world was to use its stock to acquire businesses and other expansion-related actions.
Although it has clearly diluted the stock, the alternative would have been to be another low-level producer struggling to survive in the challenging environment.
There was only a relatively small window with the possibility of growth, and Aurora's leadership took it. Again, I think it is positive, not negative.
Overall, this has given the company the opportunity to take considerable leadership in the international markets, where it now operates in 24 countries. As it rapidly grows its production capacity, these markets will be important differentiators, as even its main competitors are struggling to match the growing global demand that Aurora will be able to deliver. This is especially true for highly profitable medical cannabis.
Lastly, its aggressive strategy is completed with the completion of the Aurora Sky plant, which is superior to any other in the world. This will allow it to cut costs and expand margins as it reaches full production capacity this year.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) Conclusion " data-reactid = "32"> Conclusion
Aurora Cannabis has decided To take another path to success, and I think if it hadn't, it would be listed among the many unknown names in the industry that would either be acquired or mistaken.
It has not only been wildly successful in the business model to this date, but it has some momentum that should help it maintain its market leadership for many years to come.
No company at present is able to bring the supply to the market that Aurora can and within approx. One year should be much longer ahead of its competitors. Therefore, its efficiency and productivity will make it a company for all markets looking for a reliable and consistent manufacturer and supplier.
For these and many other reasons, I consider Aurora Cannabis' long-standing market leader in the cannabis industry. It is only a matter of a relatively short time before it is reflected in the figures.
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<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Note: The author put his money where the mouth is, takes a long position in the Aurora store. "data-reactid =" 43 "> Note: The author puts his money where his mouth is and takes a long position in Aurora.
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