Wonder no more. Pub stalwart Pabst Blue Ribbon announced this week that it is making an alcoholic vanilla iced coffee in a can, an attempt to appeal to consumers from a "lifestyle", the company said.
Technically, it is not a beer, but a malt drink, per. Pabst website. Made from Arabica and Robusta coffee beans and "American milk", the iced coffee boasts 5% alcohol and 30 milligrams of caffeine per day. 11 oz. Can.
By comparison, an 8-ounce cup of coffee typically contains between 80 and 100 milligrams of the stimulant according to the US Food and Drug Administration.
Currently, the PBR Hard Coffee is available in limited supply
in Pennsylvania, Maine, New Jersey, Florida and Georgia, the company tweeted.
Although the concept of alcoholic coffee is nothing new, it is Pabst's first foray outside beer. It clearly revealed plans to release a PBR whiskey
later this summer.
The US Department of Health and Human Services recommends mixing caffeine with alcohol to the previous tendency to mask the depressive effects of alcohol, which may cause consumers to drink more than they understand and experience the risk of alcohol-related harm.
The FDA threatened a ban on all caffeinated alcoholic beverages in 2010 following an increase in alcoholic energy drinks. The Agency ordered four producers, including the company behind Four Loko, to remove caffeine from their products, some of which contained up to 14% alcohol and 4 portions per serving. Can. Companies complied and removed the stimulant.