Rome – The sky was black, with creepy clouds overhead. Nearly 500 guests protected inside the famous Capitoline Museums (commonly regarded as the first museum in the world where art could be enjoyed by everyone, not just the elite) on Tuesday and waiting for the Gucci 2020 cruise collection.
There was only one problem: They couldn't see anything. Capitoline's long frescoes were encapsulated in the dark.
And then they went and stumbled through his ornate marbled hallways with other guests like Elton John, Zoe Saldana and Saoirse Ronan. Eventually, they found that a small flashlight had been left on each inverted cube of a seat.
That was all a metaphor! And what exactly Michele wants
Perhaps his fact is that his ongoing practice of mining history, ancient cultures and religions with his magpie eye produced Gucci's first quarter 2019 sales of 2.3 billion 20 percent from the same period the year before. Or perhaps he is a loyal son of Rome, born here in 1972 and grew up in his museums and churches. kind.
"It was very important for me to arrange this show in Rome, "he said after the show. "To praise and glorify this place of freedom. Rome is a great fashion and many things have come out of it. I will disappear one day, but this city will always remain."
This latest collection was not just another exciting tribute to the delights of the ancient past. As the models emerged, some "Gucci" tattoos were inked as gags over their mouths, it was, Mr Michele declared, a high rally creep for self-expression. Especially for women's sexual and reproductive health and rights.
"No one should have the right to decide on freedom of choice for any human being," said Mr. Michele . "The news I recently read in the newspaper made me think that women should be respected. They should be considered as some men consider themselves free to choose what they want."
Then come the models in everything from a wavy dress embroidered with a contrast of the woman's reproductive system and embellished with pink flowers, to blonde bike shorts, furry wraps and fishing nets. There were T-shirts and jackets with the slogan "my body my choice" or "May 22, 1978" when abortion was first legalized in Italy. Also in a sharp subversion of patriarchal power dressing favorites, a sweeping imperial scarlet robe was embroidered with gold leaves and a series of black papal cassocks trimmed in fake fur.
Herr. Michele Gucci has always been about a flamboyant and occasionally profound conversation with the zeitgeist who pulls it out and adds to it, sometimes even changing the way world fashion looks at value, gender and identity. Sometimes, the chats may miss its brand, as in February, when the mark apologized for a $ 890 women's balaclava sweater widely denounced on social media as the induction of blackface images.
But this collection, which came in the wake of recent events in Alabama and anti-abortion activity in other states – felt more convincing and personal in its intentions than most.
Maybe, even though Michele, despite his clear statement of choice, chose to mix messages.
Along with women's rights he included men's wear look, which included a towel draped across a gray plaid suit, shell suits in Gucci's distinctive green, black and red palettes, and some Lilac Liberty prints. The boys' choice also included a series of long and short dresses in rich brocade or Mickey Mouse motifs, part of the continued Gucci movement towards a more genderless, timeless self-determination.
The drumming of it all was a well-known paean for freedom and liberation from the 1970s – a decisive decade for women's liberation. Here it came in the form of brocade and braided suiting, beaded ruffle skirts and wide hats; Also corduroy blouses, oversized glasses, printed guitar cases and romantic silk dresses with knitwear and curved sleeves.
In case you missed the point, the cult took 70's heroine Stevie Nicks, with a black cross and lace gloves, several hours later to the scene on the boozy, slightly rainy after party to serenade the crowd . Later – because for mr. Michele, if one thing is good, is two better – Gucci's favorite post, Harry Styles, also appeared with a white tuxedo and pastel nail polish, for a last triumphant duet of "Landslide."  Then the Gucci band spread in the shadows and out into the night.