Updated, Saturday AM: Open roads The honest thief led Friday with $ 1.3 million at 2,425 theaters, a figure that is just under $ 1.4 million Unhinged did on its first combined US debut-Canada on Friday. The Liam Neeson movie moves towards one $ 3.6 million three-day, and when rolled into Canada’s gross from last week, its current cume will stand at an estimated $ 4.1 million. Honest thief gets an extra boost from Imax, Dolby and PLF, formats that Neeson action shots typically do not have access to in a very competitive large studio tent environment.
As a constant reminder, cinemas in the state of New York and the county of Los Angeles remain closed as well as in North Carolina. Overall, 48 states have open cinemas, but No. 2 exhibitor Regal is closed nationwide except for seven locations in California.
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Directed by Mark Williams, co-creator of the Netflix Emmy-winning series Ozark, honest thief follows a notorious bank robber who, in wanting to live an honest life, surrenders to only being double-crossed by two ruthless FBI agents. Kate Walsh and Jai Courtney also play a star.
On social media, RelishMix observes it Honest thief has a campaign supported by 5.7 million Facebook views from 20 videos from the official page of the image with an additional nearly 10 million views on YouTube from four trailers and spots.
Reports RelishMix, “Kate Walsh is loud and clear the social star for Honest thief across her social media universe of 5.7 million followers with an Instagram of 3.2 million plus Twitter 900K and Facebook of 1.6k. She is activated for the movie between posts to her boyfriend perfume / beauty product line. ”
That look you give your #girlfriend when you find out he’s lying about his past and that he’s actually a bank robber … 🙄 #HonestThief now plays in theaters, kittens! Buy your tickets today💥 https://t.co/vXEu0Io7t7 pic.twitter.com/qiWbiQpsYb
– Kate Walsh (katewalsh) October 16, 2020
Overall, social media reads positively Honest thief with RelishMix further reporting, “Liam Neeson never lies when he says he ‘comes after you’, he comes you ‘, shouts fans, adding,’ I will never understand why people keep messing with Liam ‘ . Fans will find materials on Facebook and YouTube as the week opens up chat continuities to build and the film hits the calendar. And while select convos call for “giving away too much,” the trailer draws plot angles positively swinging talk for early viewers. “
Critics may have struck Honest thief with a 35% Rotten score (only 40 movie reviews were reviewed), but the Rotten Tomato audience enjoyed the 86% Neeson image.
In second place is 101 Studios’ War with grandfather with $ 711K Friday at 2,260 locations. Look, the Robert De Niro-Uma Thurman family’s comedy is coming in at around $ 2.4 million, -35%. That would put the image’s 10-day cume at $ 7.1 million.
Disney got one-to-punch with Halloween catalog titles on spots 3 and 4, respectively, with this weekend’s re-release of the Tim Burton production The nightmare before Christmas and weekend 3 of Hocus Pocus. Nightmares did $ 465K yesterday at 2,194 theaters, on its way to one $ 1 million Plus weekend, mens Hocus Pocus did $ 251K yesterday at 1,640 and looking at a 3-day trip $ 700K.
Freestyle Releasing’s 2 hearts, the second weekend’s wide post in 1,683 theaters looks to be 5th place with an estimated 3-day interval $ 500K – $ 550K. 2 hearts is 11% rotten by 18 reviews with a gauge of 83%.
Friday AM: Open Road’s Liam Neeson action movie The honest thief posted a remarkable first night during the $ 225,000 pandemic in examples.
Neesons action movie outside Taken typically see pretty much double or more than triple that in a healthy marketplace, i.e. last year Cold pursuit posted $ 540K on its Thursday preview, The commuter made $ 700K, and Drive all night earned $ 455,000 the first night, but we have to keep in mind that the No. 2 exhibitor Regal is closed (except for seven theaters in California), and of course, Los Angeles and New York are still closed. Industry estimates hope so Honest thief may link a similar opening to another meat and potato action film aimed at older guys during the Solstice Studios’ pandemic Unhinged, who earned $ 4 million in its first weekend at 1,823 locations (and not all exhibitors were open the weekend of August 21-23); the Russell Crowe movie on its way to making a 5x multiple from its first wide weekend with a domestic of 20 million. $.
Most distributors during the pandemic have chosen not to report their numbers on Thursday night because they have been so low but good on Open Road here to share intel. The figures help both exhibitors and distributors evaluate the condition of the box office and make programming decisions.
Honest thief last weekend got an early jump in Canada before the U.S. broad break over the weekend, earning $ 364,000 in 264 locations.
Honest thief, the first release during Tom Ortenberg’s revived Open Road is reserved for more theaters than Unhinged had in its first weekend with 2,425 locations. This includes drive-ins nationwide, 180 IMAX pages, Dolby Vision and all other premium formats. Eighty-four states are approved to have cinemas open, except North Carolina, where San Francisco cinemas choose not to open as local health authorities prevent the sale of concessions; this despite the fact that the county and city are in the orange California level and can accommodate 50% cinema capacity.
While cinema tents during the pandemic typically only have room for wide release per. Weekend (whenever it happens), this weekend Honest thief shares multiplex space with Freestyle Releasing’s YA faith-based drama 2 hearts contributing Euphoria star Jacob Elordi. That Lance Hool-directed and co-written film is in play at 1,683 locations.
“Open Road is proud to support American theaters with Liam Neeson in a role that audiences will love,” Ortenberg said this morning, “We know many Americans across the country are happy to be back in the movies.”
Next week, the Open Road has the YA sequel After we collided available in theaters and on PVOD.