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Levi's CEO urges customers not to wash their jeans – Story



FOX BUSINESS – While some investors are celebrating Levi Strauss' return to the public markets Thursday after being a private company, many are puzzled by the CEO's recent comments that he hasn't washed his jeans in 10 years

Ahead of its second IPO on Thursday, which boosted its market cap to close $ 8 billion – a number that was larger than expected – Levi's Chip Bergh admitted to CNN Business Markets Now that he hasn't washed his now decade-old pair of jeans. And he doesn't plan to, either.

He was the old wives 'talk about freezing your jeans to preserve the color and shape.

In a statement to FOX Business on Friday, Levi's confirmed that Bergh hasn' "Tired of his jeans in a washing machine for more than a decade. READ MORE @ FOX BUSINESS

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