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Lego suggests an upcoming Luigi-themed set with a smart update

In what is likely to go down as one of the smartest marketing campaigns in recent memory, has begun to suggest that Luigi got his own set after a recent firmware update. In a tweet spotted , a Twitter user named Jay Phoenix, where the overbearing plumber calls his brother after waking up. Luigi. Luigi? Luigi! Says the toy.

All indications are that Lego will release a Luigi set sometime in the near future. “Now it’s a very creative way to get his missing brother,” the company said in response to someone who asked about the update. “We noticed that Lego Mario has started calling on him, we are looking at it and hope to have clarity on why this is soon. Get tuned! 🙂 “In one of the following Phoenix posts, a person named Jin claims”

; I work in retail and we have a Luigi launch kit reference dated August 1st. “

Nor would it be a surprise to see Lego add more models to its Super Mario lineup. Since we first came out with the line this, the company has expanded it to make it easier to create your own courses. And the concept of letting people create physical Mario Maker levels seems to have hit a chord with both Nintendo and Lego fans.

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