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Kris Jenner told Kylie to use savings to launch cosmetics line

Kylie Jenner is a self-made billionaire for a reason.

Momager Kris Jenner revealed that the 23-year-old beauty mogul was forced to use his own savings to launch Kylie Cosmetics in 2014.

“I said, ‘Well, Kylie, you have a saving that you’ve earned by doing’ KUWTK ‘all these years,” Kris said in the first of a three-part series called “Inside Kylie Cosmetics: The Beginning.”

“‘You’ll have to spend your own money if you really want to make this work, because it’s going to be your motivation and your drive,’ ‘Jenner, 65, said she told her daughter, who was 17 at the time. .


7;s Lip Kits, which sold all 15,000 units in minutes after launch, were triggered by teens’ uncertainty about the size of her lips.

The reality star revealed during the “KUWTK” reunion that her obsession with makeup came from a boy she once kissed, who said she had small lips.

“People want to locate every single thing about you and make you realize things that you would never realize in a million years,” Kylie said.

Kylie Jenner
Kylie Jenner is checking out the lips of the store in 2018.
Getty Images

Kris recalled when 16-year-old Kylie first discussed what would become Kylie Cosmetics. “This is like a mother’s dream that someone has found out about this young man,” Kris said. “She said, ‘I want it in the beauty industry, and I know exactly what I want my product to be.'”

The YouTube miniseries comes amid a total overhaul of branding after Seed Beauty – the incubator company responsible for launching Kylie Cosmetics as well as KKW Beauty – sued the new parent company, Coty, in June 2020 for stealing trade secrets.

Jenner recently relaunched all of her products and switched to brand new, vegan formulas for not only her lip packs, but also glosses, eye shadows, blush and more products.

She also announced an upcoming Kylie Baby brand in addition to her Kylie Skin offshoot.

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