John Boyega no longer represents London’s cosmetics brand Jo Malone, he announced on Monday.
“I do not have time for nonsense. We continue and are strong. Be blessed people, ”he wrote in a Twitter thread explaining his decision.
That Star wars star, who was Jo Malone’s first male global ambassador, left the campaign after the brand resumed a video he made for a marketing campaign and removed him from the clip.
The original ad, called “The London Gent”, aired last year and saw Boyega walk around his childhood neighborhood. It also nods to his Nigerian background. The video has since won the Fragrance Foundation Virtual Award for Best Media Campaign Award.
“Their decision to replace my campaign in China by using my concepts and replacing a local brand ambassador with me without either my consent or prior notice was wrong,”
Over the weekend, Jo Malone issued an apology to the actor.
“John is a huge artist with great personal vision and direction. The concept for the film was based on John’s personal experience and should not have been replicated, “the brand told The Hollywood Reporter.
The Jo Malone debacle was not the first time Boyega was removed for promotional material in China. Back in 2015, a Star Wars: The Force Awakens poster for China omitted actor and co-star Oscar Isaac.
Read Boyega’s full thread below.
It’s back to back, but I assure you this will be dealt with quickly. I do not have time for nonsense. We continue and are strong. Be blessed people ❤️
– John Boyega (@JohnBoyega) September 14, 2020