It is the label that a consumer law group wants, for the government to demand that meat retailers put on the food they send to grocery stores.
The recommendation is heavy in courage, Deborah Press, a lawyer for the Medical Committee for Responsible Medicine, says CNN. The group represents 12,000 doctors whose mission includes the promotion of plant-based diets and ethical scientific research.
But, in fact, PCRM is about the US Department of Agriculture Food Safety Control.
The US Department of Agriculture has a "zero tolerance policy for fecal matter on meat and poultry", a spokeswoman told CNN.
The USDA said it sends inspectors to facilities looking at a "statistically valid sample of carcasses randomly selected throughout the production shift."
If the inspectors find fecal material on an animal body, they ensure that contaminated meat cannot enter the food supply, USDA says. And if the inspectors observe repeated violations, FSIS uses "progressive enforcement actions" against the flesh.
But Press says the USDA's current inspection policy is not good enough because it only applies to fecal matter that is "visible" on the production line.
That would mean that those who work on the line scan about three birds per. Second. They are swirling at a speed that is difficult for the naked eye to understand.
Doctors seeking answers
For at least six years, PCRM has asked questions about fecal matter contained in the birds we eat daily.
Yesterday, the group filed a lawsuit in a federal district court in Washington, DC.
The issue is first and foremost for the obvious gross factor. "No one wants to eat stools," the press says. But it gets more rapidly fast: harmful microbes like E. coli is found in fecal matter.
Despite their questions and follow-up, they say they do not get equal answers from the government about their food inspection procedures.
Press said the term mislead the public.
USDA did not respond to the petition.
In 2017, PCRM filed a request for freedom of information law requesting "records on the number of USDA poultry inspectors, detection rates of visible fecal contamination in poultry, average poultry line speed, USDA poultry inspection rates, and inspection training."  Their lawsuit this week says the USDA violated the Freedom of the Law Act by not responding to the FOIA request for fecal pollution rates. Federal law requires agencies to respond to FOIA requests within 20 days of receiving the Agency, according to the Digital Media Law Project.
In a statement, a spokeswoman for the Department of Agriculture told CNN that the USDA cannot comment on pending lawsuits.
The requirement of "visible" fecal contamination similar to what happens in the intestines of these chickens, says PCRM.
In his legal complaint, the group cites a named federal inspector who spoke to them:
"We often see birds on the line with the intestines still attached, which are full of fecal pollution", as the inspector told them. "If there is no faecal contamination on the bird's skin, we can't do anything to stop that bird from going down that line."
From there, the bird came into a large vat of water called the cooling tank, where fecal matter in the intestines can easily wash out and sit on other bird bodies in the tank. The inspector quoted in the PCRM's legal complaint said that this is sometimes called "fecal soup."
Hope for reform
The press said the complaint is facing an upward blow in court. But she was optimistic that the reform was possible.
"The Jungle" came out in 1904, "she said." At that time, there was no federal supervision "of food production. But Theodore Roosevelt, the president at that time, read the muckracking short story that deepened the fears of He demanded action.
In 1906, Congress signed the Meat Inspection Act and Pure Food and Drug Action on Roosevelt's desk for its signature.
Press hopes that by transforming the industry's shortcomings today, PCRM can push for improvements in food safety.