iPhone XS and XS Max are considered too expensive and not innovative enough in China
This may sound absurd to many people, but the company is estimated to have placed another in 2018 global smartphone shipments, apparently appearing through a so far unseen crisis from a demand point of view. Basically, iPhone sales figures are starting to fall, a worrying trend for Apple, as analysts and industry customers expect to continue for at least a little longer. In fact, it is certain that Huawei will perceive Apple's total handset volume this year after doing the same in the second and third quarters of 201
Looking beyond the US market, where Huawei's modest presence has a blatantly political charged ground, Apple has been basically struggling to avert the Chinese threat everywhere. It is surprising that Huawei's homeland has proven to be a particularly tough nut to crack for the iPhone itself, even though global numbers are still rising. For example, Apple 2016 finished fifth in China, according to Counterpoint Research, with an intermediate 10.4 percent slice of the world's largest smartphone smartphone compared to third place in 2015 and a share of 11.3 percent.
As it turns out, hit the rock bottom was still a way away, and there are two main reasons for Apple's deepening of the Chinese crisis in recent years, as explained in a new Reuters report.
Yes, sky-high iPhone prices are certainly guilty
This is the easiest explanation, backed by 2017's introduction of the first mainstream mobile device with a four-digit start price in the United States. While the iPhone X was by no means a worldwide lemon, receiving in a market that focused heavily on value for money could only be described as ice cold. Apple's Chinese stock did not fall immediately, but the overall smartphone shipment in the region began to slip.
] Reducing the prices of old devices like the iPhone 8 is not enough
Although the company held a 11.5 percent slice of its toes in the last three months of 2018, it was actually translated into a modest 11.8 million iPhone unit's sales, according to IDC, fell right up to 3 million from Q4 2017. The natural answer was to reduce local iPhone prices to try to compete better with cheap flagship models from Oppo, Vivo and Xiaomi in addition to Huawei.  But several recent reports have suggested the inefficiency of these measures. In fact, February sales are considered catastrophic, even though the iPhone 8, for example. Costs about 25 percent less than just three months ago in China. That brings us to the other reason that Apple is doing so badly in the region.
iPhones are simply not attractive enough for Chinese consumers
If you haven't noticed, the world's largest smartphone market has matured and evolved, changing its focus on features and innovation. Yes, reasonable prices are still important, but not as much as a few years back. As such, it looks like sales of devices costing the amount of $ 600, and up has actually increased in 2018.
Instead of being good news for Apple, this transition has also favored people like Huawei, Oppo and Vivo. This is because the three brands have upgraded the hardware specifications of their high-end products in more dramatic ways. While Apple continues to focus on enhancing user experience, these ambitious companies are constantly willing to experiment with radical redesigns and eye-catching features such as triple back cameras and fingerprint sensors.
That the Huawei Mate 20 Pro camera seems to be a box-office winner
At least for the moment, the strategy is apparently paying off on a Great way that many local retailers and dealers claim iPhone owners flock to the competition. Huawei in particular is said to speak Apple's once devoted users thanks mainly to cameras that are considered superior.
It sounds like Apple might have to increase its killing and shooting enhancement efforts in future iPhone generations, if it won't be left behind. It actually applies to the whole world, not just China, but for what it is worth, the iPhone XI (or 11) is expected to deliver on at least one of the two fronts.