In general, the primeval world can be a bit … shall we say … even serious. Fine watches are meant to be heirlooms, we are told, and they must be treated with subdued reverence. New releases are not “new releases”, they are news. Etc. That’s fine, but a few special brands simply refuse to toe the line. We can always count on levity and reverence from MB&F, Richard Mille, H. Moser and of course Hublot.