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Intel, Samsung and the transition to targeted computing


Samsung’s Galaxy Book Pro was co-engineered with Intel to deliver a new, unified Galaxy experience.

The pandemic created a huge shift in how ̵

1; and where – many people work and learn. It also accelerated the demand for new technology to get things done. The PC market boomed last year in response with worldwide PC shipments totaling 91.6 million units in the fourth quarter of 2020 alone, according to research firm IDC.

“The PC is important, whether it’s people working from home or learning from home, it’s how they communicate with their friends and family, how they collaborate,” Gregory Bryant, EVP for Client Computing Group at Intel, told CNET in a recent video talk. PCs are not just personal computers now, but a key tool to enable people to achieve what matters most to them, what Bryant calls “targeted computing.”

“People have multiple roles throughout the day,” Bryant says. “Sometimes during the day I’m a father, sometimes during the day I’m a musician, I play drums. Sometimes during the day I’m a professional – it’s not something that suits everyone and during the day I can a person play multiple roles, so how do we build custom systems optimized for that experience? “

This question is at the heart of what was Intel Project Athena program and is transformed into chip manufacturer’s Evo platform. An Evo-verified laptop must meet certain standards for, among other things, performance, battery life, wireless and cable connections, and responsiveness. These standards were designed to meet key experience indicators or KEIs that Intel developed after studying PC users and their need to help them manage their multiple roles throughout the day.

Samsung launches a new Evo chapter


Gregory Bryant, EVP for Client Computing Group at Intel, with Galaxy Book Pro 360.


When Intel launched Project Athena, the target user was “the mobile go-getter”, and each of the current 75 Evo-verified PCs is co-engineered with Intel to deliver a top mobile experience. Two of the latest additions, Samsung’s Galaxy Book Pro and Pro 360, are the first to push the spec further. The premium PCs are built to bring together the strengths of Intel’s PC ecosystem and Samsung’s mobile ecosystem to create core PCs for “mobile-first consumers.”

Read more: Samsung Galaxy Book Pro, Pro 360 laptops promise the best Galaxy experience from $ 999

“These are consumers who are used to always being connected on their phone. And then they will also always be connected on their PC and they want all their devices to sync and work seamlessly together,” says Danielle Moten, senior product manager for Samsung. The idea is to have fluid between devices so you can launch something on your phone and continue it on a laptop.

Intel and Samsung spent the last few years together making this work with the help of Microsoft on the software side. For example, laptops have a custom Bluetooth activation that allows Galaxy Buds to connect instantly without going into settings and selecting them. With your Galaxy phone, you can connect to the laptop and drag and drop files and content between the two almost instantly. You can also use a Galaxy Tab tablet as another extended (or mirrored) screen and use laptops to control your SmartThings smart devices as well as use it to find your other Galaxy devices.

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The end result is apparently an overall experience with all the devices in Samsung’s Galaxy ecosystem. This kind of deep integration between products is something that is typically attributed to only one company: Apple.

Despite AMD sipping in Intel’s heels its latest mobile chips and Apple cut ties to the company in favor of its own processors, Bryant is convinced that Intel still has the advantage.

“The strength of Intel and the client computing team is our ability to deliver not only the CPU but a range of system components and then work with third parties to perform the deep platform technology with our customers. That’s what we bring to the table. differentiated us. “

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