- Instagram users have been warned against swimming in a popular lake near Novosibirsk because it serves as an ash dump for a nearby coal plant.
- The location has become popular on Instagram for its vibrant blue water, which is caused by the metal oxides dumped in the plant.
- The water is not poisonous, but could cause an allergic reaction.
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Crystal clear turquoise water against the backdrop of a clear blue sky along the beach may well be the makings of a perfect Instagram post. But one is near the Russian city of Novosibirsk that has recently become popular on Instagram.
Instagram users have been warned against swimming in the body of water, a man-made lake nicknamed the "Novosibirsk Maldives," because its vibrant blue color comes from metal oxides dumped in the nearby coal plant, according to recent reports from CNN, The Moscow Times, and Mashable.
The Siberian Generating Company, the company that runs the coal plant that built the artificial lake, issued a warning on Russian social media platform VKontakte last month. According to a translation of the post, which described the lake as an "ash dump," the water is not poisonous but it is also not suitable for swimming. Contact with the water could cause an allergic reaction, and the muddy bottom of the lake could make it difficult to get out.
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The location has become such a popular location on social media that it has its own Instagram account, as The Moscow Times pointed out, which is filled with images of people posing near the radiant water. Most of the posts are published in this account show people near the water rather than in it, although some people have been seen in the water on paddle boards or pool floats.
Those visiting the lake, however, don't appear to be very concerned. A translation of a caption during an Instagram photo showing a man riding a unicorn pool float with his feet in the water said "… It's not dangerous to swim there. . " Another image of two people on paddle boards translated to: "By the way ̵