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Alphabet Inc., Anzu Ltd. and Electronic Arts Inc. will emerge as the largest market participants in gaming during 2020-2024
The in-game advertising market is expected to grow by $ 10.97 billion. USD and developed with a CAGR of almost 20% during 2020-2024. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the in-game advertising market in optimistic, probable and pessimistic forecast scenarios. The introduction of lockdowns worldwide has increased the average time of users for mobile, computing and console games. This has significantly increased the growth opportunities for suppliers operating in the market. In addition, the growing use of smartphones and the increasing penetration of high-speed internet are expected to promote market growth during the forecast period.
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Technavio has announced its latest market research report entitled Global In-Game Advertising Market 2020-2024 (Graphics: Business Wire)
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The in-game advertising market will experience a positive impact during the forecast period due to the widespread growth of the COVID-19 pandemic. According to Technavio’s pandemic-focused market research, market growth is likely to increase in 2020 compared to 2019.
The in-game advertising market is driven by the growing popularity of mobile games. The growing use of smartphones and the increasing availability of high-speed Internet have encouraged game development companies to increase their focus on improving app design. Vendors are also increasingly adopting freemium models, where the original level of a game is offered for free and users have to pay to access the advanced levels. These factors have significantly increased the demand for mobile gaming among end users. In addition, other factors such as an increase in the number of players and the growing partnership between advertisers and video game companies are expected to trigger the in – game advertising market towards witnessing a CAGR of almost 20% during the forecast period.
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Key considerations for market forecasts:
The impact of lockdown, supply chain disruptions, destruction of demand and change in customer behavior
Optimistic, probable and pessimistic scenarios for all markets as the effects of pandemic unfold
Market estimates before and after COVID-19
Quarterly impact assessment and market estimates updates
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The three largest market participants in the game:
Alphabet Inc. operates its business through segments such as Google and other betting. The company offers Google AdMob, which provides in-game advertising services.
Anzu Ltd. operates its business through the Advertising Services segment. The company offers in-game advertising services to brands in premium games across various platforms such as mobile phones and PCs.
Electronic Arts Inc.
Electronic Arts Inc. operates its business through packaged goods and other segments. The company offers in-game advertising services for the games developed by the company.
If you purchase a report that is updated within the next 60 days, we will send you the new edition and data extract for FREE! Get a snapshot of the report here for detailed market share analysis of market participants during the COVID-19 lockdown: See our snapshot of the market
In-Game Advertising Market 2020-2024: Segmentation
The in-game advertising market is divided as follows:
Based on the platform, the market experienced maximum growth in the mobile segment in 2019. The segment’s growth can be attributed to the availability of cheap devices with large screen with high screen resolution, which has improved the user experience among the users.
Similarly, APAC presented maximum growth opportunities for suppliers in 2019 with a market share of 41%. Factors such as the increasing internet prevalence and the increasing use of cheap smartphones are driving the market growth in the region.
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Market positioning of suppliers
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