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Ice truck owner to charge social media influencers twice: & # 39; We really don't care & # 39;



An owner of Los Angeles-based ice car drivers has ironically found viral fame after he sent his contempt for social media on Instagram.

Founder Joe Nicchi, who started the business five years ago, shared on his social media pages that he would double pay for his popular soft-serve after getting bombarded with requests for free cones in exchange for exposure.

  Joe Nicchi, 38, says his weekly CVT Soft Serve business requested free products in social media exchange hits by

Joe Nicchi, 38, says his weekly CVT Soft Serve business requested for free products in exchange for social media hits by "influencers" for three years.
(SWNS)

HOTEL OWNER SHOWS SOCIAL MEDIA INFLUENCES FOR REQUEST FOR FREE

"We have decided to make this thing official with signage. We really do not care if you are an Influencer or how many followers We will never give you a free ice cream in exchange for a post on your social media site. It is literally a $ 4 item … well now it's $ 8 for you. #InfluencersAreGross, "Nicchi shared on Instagram .

Nicchi claimed his truck called CVT – which stands for chocolate, vanilla and twirl – has received more and more inquiries from people claiming to be influencers in the last two to three years, both in his direct messages and from face to face, people reported.

Nicchi told last week that he "received a request for an event to compress them 300 servings in exchange for" exposure "… I think it is an influencer favorite word."

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"I'm really embarrassed about these people," he told People. "I'm not really 100 percent sure what they actually do and their followers, like and comments can all be bought, so I'm having trouble looking at them as being reputable."

Nicchi shared an example of the requests he comes from those who claim to be influencers along with the words "Hard Pass" written across.

"If it is public knowledge that everyone can buy supporters and the like, why keep a" influencer "weight? Let's do hard work" big right now. "Let's not ask people to work for free" fight straight Now, "We're not impressed or affected by your" subsequent "… you've probably bought them," the Nicchi picture entry.

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Nicchi, whose company has been asked for events by stars such as Adam Levine and the famous pastry chef Jacques Torres, said they do not have to rely on influencers business – they have their product.

  The seller has run the family owned & # 39; Chocolate Vanilla Twirl & # 39; ice cream shop in LA for five years.

The seller has run the family owned & # 39; Chocolate Vanilla Twirl & # 39; is a company in LA for five years.
(SWNS)

"I don't really focus on anything other than the product," says Nicchi. "I think if our ice cream is big, the rest will hopefully fall into place through mouth to mouth and through reputable journalists."


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