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I Ran the full text of Jeff Bezos 23 Amazon Shareholder Letters through a Word Cloud Generator, and the insights were amazing



Every year around this time, Jeff Bezos drops his annual letter to Amazon shareholders. Thousands or even millions are trying to distinguish their wisdom.

This year marked letter No. 23. Now Bezos has written 44,000 words.

That's enough for a short book so I took the whole text of all 23 letters over the years, combined them into a single document, and drove the file through a word cloud generator (which also revealed word frequency).

Takeaways are amazing. Right from the top, here are some of the most important things I found. (I think I like the first, next and last items the most.)

Customers, Customers and Customers

If there is a truism that I expected to find in these letters, it is Bezos repeated admonition on successful companies ̵

1; or at least Amazon – must be occupied by their customers, not their competition. The numbers supported this to a degree that was quite amazing.

The "customer" (or "customers") appears 443 times, making it the most common word in all 23 letters long (omitted common but uninteresting words such as "and" or "the" for example). For comparison, the word "Amazon" appears 340 times.

Statistically, you could literally choose any word in this document that is approx. 1 percent chance that the word you choose will be "customer". [19659009] "From the beginning, our focus has been on offering our customers compelling value," wrote Bezos in 1997.

  • "Obsess on customers : our engagement continues" wrote in 2002.
  • From 2008: "In this turbulent global economy, our basic approach remains the same. Keep your head down, focused on the long-term and obsessed with customers .
  • 2013:" We are happy a large, inventive team and a patient, a groundbreaking customer occupation culture … "
  • Competition

    In these capital letters," customer "is [konkurrence] as ying is yang

    "Competition" and its derivatives appear 28 times across 23 letters, and very few do not refer to competitors, they are some variations of "Amazon's competitive advantage is .. . "

    It is not entirely true to say that takeaway is that one should not pay attention to competitors. In fact, Bezos threw cold water on this idea, but that's not exactly what he says:

    As regular readers of this letter will know, our energy comes in Amazon from the desire to impress customers rather than eagerly into best competitors. We do not decide which of these approaches is more likely to maximize business success.

    There are advantages and disadvantages for both and many examples of highly successful competitor-oriented companies. We work to be aware of the competitors and are inspired by them, but it is a fact that the customer-oriented way is currently a crucial element of our culture.

    But the word still tells an interesting story: 443 to 28.

    Prime, AWS, Kindle and Alexa

    These are not great surprises as they are giant products for Amazon.

    But their frequency – "prime" appears 131 times "AWS" appears 81 times, "Kindle" appears 66 times, and Alexa and Echo for a combined 34 rimes – is interesting.

    It is particularly interesting when Prime was first introduced in 2005, AWS rolled out in 2006, Kindle was introduced in 2007, and we first heard about Alexa and Echo in late 2014.

    So these are four of the most used words you find in the 23 shareholder letters, but they refer to products that do not even exist for the first half or more of the company.

    People

    Here we combine instances of words like:

    • team (62)
    • people (54)
    • employees (39)
    • employment (10)
    • associates (9)

    It's all about 176 cases. Almost all the companies I've ever written about have some sort of line about how "our people are our real assets."

    Shareholders

    I mean, it's an investor letter, right? Shareholders and shareholders receive a total of 53 listings. Add investor and investors, and that's another eight. I'm not really sure what to do with this, except that the letters always have this downstream to sell investors, while being very self-aware that Amazon doesn't really need to sell investors.

    Antitrust

    ] This last is my favorite as I am demolishing this lately: antitrust.

    I think Amazon recognizes antitrust as the number 1 existential threat to the company now. It's not that Amazon can fall. Half a century ago, it would have been passionate to believe that Sears would ever go anywhere; A quarter of a century ago this summer, the idea of ​​Amazon itself seemed unlikely.

    How many times does antitrust arise in the shareholder letters? Zero. Not even.

    I can't predict the future. But I'm pretty darn sure Amazon wants to continue the strike.

    This year is marked letter number 23. Now Bezos has written 44,000 words.

    n

    It is enough for a short book so I took the full text of all 23 letters over the years combined them into a single document and ran the file through a wordpress generator (which also revealed word frequency).

    Takeaways are amazing. Right from the top, here are some of the most important things I found. (I think I like the first, second and last items most.)

    Customers, Customers, Customers

    If there is a truism, I expected to find in those letters, it is Bezo's repeated admonition that successful companies - or at least Amazon - should occupy their customers, not their competition. The numbers supported this to a degree that was quite amazing.

    "Customer" (or "customers") appears 443 times, making it the most common word in all 23 letters of long (omitted common but uninteresting words like "and" "or" for example "). For comparison, the word "Amazon" appears 340 times.

    Statistically, you could literally choose any word in this document that is approx. 1 percent chance that the word you choose will be "customer."

    • "From the beginning, our focus has been on offering our customers compelling value , "wrote Bezos in 1997
    • " Obsess on customers : our engagement continues, "he wrote in 2002.

    • From 2008:" This turbulent global economy, our basic approach remains the same, keep your head down, focused on the long-term and obsessed with customers .
    • 2013: "We have a great deal of luck, inventive team and a patient, a groundbreaking customer occupation culture ...

    The competition

    n

    In these shareholder letters, "customer" is that "competition" as ying is to yang .

    "19459004]" Competition "and its derivatives appear k un 28 times across 23 letters. And very few of them refer to the competitors. they are some variations of "Amazon's competitive advantage is ..."

    It is not quite right to say that takeaway is that you should not pay attention to the competitors. In fact, Bezos threw cold water on this idea, but it is not actually what he says:

    As regular readers of this letter will know, our energy comes in Amazon from the desire to impress customers rather than eager for best competitors. We do not decide which of these actions is more likely to maximize business success.

    There are advantages and disadvantages to both and many examples of highly successful competitor-oriented companies. We work to be aware of the competitors and be inspired by them, but it is a fact that the customer-oriented way at present is a crucial element of our culture.

    But still the word tells an interesting story: 443 to 28.

    Prime, AWS, Kindle and Alexa

    These are not big surprises, as they are giant products for Amazon.

    But their frequency - prime "appears 131 times." AWS "appears 81 times." Kindle "appears 66 times, and Alexa and Echo for a combined 34 rimes - is interesting

    n

    It is especially interesting when Prime was first introduced in 2005, AWS rolled out in 2006, Kindle was introduced in 2007, and we first heard about Alexa and Echo at the end of 2014.

    So these are four of the most used words you find in the 23 letters of letters, but they refer to products that did not even exist for the first half or more of the company.

    People

    Here we combine instances of words like:

  • team (62)
  • people (54)
  • t

  • employees (39)
  • employment (10)
  • associates (9)

    The whole thing goes on 176 cases N the easter all the companies i've ever written about have some line about how "our people are our real assets. "

    Shareholders

    n

    I think these are investor letters, right? Shareholders and shareholders get a total of 53 listings. Add investor and investors and that is another eight I'm not really sure what to do with this, except that the letters always have this undercurrent of selling investors, while being very self-aware that Amazon doesn't really need to sell investors.

    n

    Antitrust

    n

    This last one is my favorite as I am demolishing this last: antitrust

    n

    I think Amazon recognizes antitrust as number 1 Existential threat to the company now, it is not that Amazon can fall. Half a century ago, it would have been passionate to believe that Sears would ever go anywhere; A quarter of a century ago this summer, the idea of ​​Amazon itself seemed unlikely.

    How many gave does antitrust arise in shareholder letters? Zero. Not even.

    I can't predict the future. But I'm pretty darn sure Amazon wants to keep the strike going.

    n

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    Every year around this time, Jeff Bezos drops his annual letter to the Amazon shareholders. Thousands or even millions are trying to distinguish their wisdom. & Nbsp;

    This year marked letter number 23. Now & nbsp; written 44,000 words.

    That & amp; s enough for a short book, so I took the full text of all 23 letters over the years, combined them into a single document and drove the file through a wordpress generator (which also revealed word frequency).

    Takeaways are amazing. Right from the top, here are some of the most important things I found. (I think I like the first, the second and the last item most.)

    Customers, Customers, Customers

    If there is a truism I Expecting to find in these letters, Bezos repeatedly warns that successful businesses - or at least Amazon - should occupy their customers, not their competition. The numbers supported this to a degree that was quite amazing.

    The "customer" (or "customers") appears 443 times, making the most common word in all 23 letters far but uninteresting words such as "and" or "the" for example). By comparison, the word "Amazon" appears 340 times.

    Statistically, you can literally choose any word In this document there are approx. 1 percent chance that the word you choose will be "customer".

  • "From the beginning, our focus has been on offering our customers convincing value," wrote Bezos in 1997.
  • of customers : our commitment continues "he wrote in 2002.

  • From 2008:" In this turbulent global economy, our basic approach remains the same. Keep your head down, focused on the long-term and possessed over customers
  • [1 9459010] 2013: "We have good luck for a large, inventive team and a patient, a groundbreaking customer case culture ..."

    In these capital letters, "customer" is "competition" as ying is to yang yang

    "Competition" and its derivatives appear only 28 times across 23 letters, and very few of them are not really st for competitors; They are a certain variation of "Amazon's competitive advantage is ..."

    It is not entirely true to say that takeaway is that you should not pay attention to the competitors. & nbsp; In fact, Bezos threw cold water on this idea, but that's actually not what he says:

    As regular readers of this letter will know, our energy comes from Amazon from the desire to impress customers rather than eagerly best competitors. We do not see which of these approaches is more likely to maximize business success.

    There are advantages and disadvantages to both and many examples of highly successful competitor-oriented companies. We work to be aware of the competitors and be inspired by them, but it is a fact that the customer-oriented way at present is a crucial element of our culture.

    But still the word tells an interesting story: 443 to 28.

    Prime, AWS, Kindle and Alexa

    These are not big surprises, as they are giant products for Amazon.

    But their frequency - "prime" appears 131 times, "AWS" appears 81 times, "Kindle" appears 66 times, and Alexa and Echo for a combined 34 rimes - is interesting.

    n

    It is especially interesting when Prime was first introduced in 2005, AWS rolled out in 2006, Kindle was introduced in 2007, and we first heard about Alexa and Echo in late 2014.

    So there are four of the most used words you find in the 23 shareholder letters, but they refer to products that did not exist for the first half or more of c

    n

    People

    n

    Here we will combine occurrences of words like:

    • employment (10)
    • employees (39

    The whole thing is 176 copies. Almost all the companies I've ever written about have some sort of line on how "our people are our real assets." & Nbsp;

    Shareholders

    I think these are investor letters, right? Shareholders and shareholders receive a total of 53 listings. Add investor and investors, and that's another eight. I'm not quite sure what to do with this, except that the letters always have this downstream to sell investors, while being very self-aware that Amazon doesn't have to sell investors.

    Antitrust

    n

    This last is my favorite that I have used lately: antitrust.

    I believe that Amazon recognizes antitrust as the number 1 existential threat to the company now. It's not that one day Amazon may fall. Half a century ago, it would have been passionate to believe that Sears would ever go anywhere; A quarter of a century ago this summer, the idea of ​​Amazon itself seemed unlikely.

    How many times does antitrust occur in shareholder letters? Zero. Not even.

    I can't predict the future. But I'm pretty darn confident Amazon wants to keep the strike going.

    n

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