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Huawei takes another crack on the Brazilian smartphone market



If you do not succeed, try again, try again. It seems to be the latest tune from the globally intricate Huwei, which takes another shot on the massive Brazilian smartphone market.

Huawei already sells its core network equipment in the BRICS country, but had less success with a previous foray for its mobile phones in the market. Huawei retired the first staff in 2014 but met with weak demand and ultimately decided to call it quits, according to a Reuters report.

A Huawei woman confirmed to Caixin that the company was aiming to take another attempt on the market with the launch of an unspecified model on April 30. The company would like to thank you a little differently this time by working closer to retailers, which account for more than two-thirds of local smartphone sales, a source for Reuters. In comparison, Huawei has in the past only worked with local wireless operators, accounting for almost one-tenth of sales.

Huawei has been zooming in for the past two years to become the world's third largest smartphone maker, now behind only global leaders Samsung and Apple. It is already a dominant force in many other Latin American markets, often with double-digit market share.

Related: Huawei Bets Big on Consumer Products


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