Google brings the AMP, its crashed version of HTML, to email. As of today, Gmail on the Internet can support embedded AMP content, with support rolling out to mobile customers later. Gmail will also be joined by Outlook.com, Yahoo Mail and Mail.Ru, with their respective developers promising to add support soon.
AMP for email is not just a heated version of email with HTML formatting. The integrated AMP content will offer features like interactivity without having to click away from your inbox. For example, an online store can send you an email about a product or advertisement that you are likely to be interested in, and the integrated AMP can allow scrolling through the images of the products and even initiate the purchase process. Or Pinterest could send you a selection of today's popular items and you could link them directly from your inbox.
Accelerated mobile pages were introduced by Google in 201