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By Daniel Arkin
Just when you thought you were out, the TV bundle pulls you back.
Cord-cutting should be a blessing for cash-strapped millennials. But as the streaming video marketplace becomes more crowded (Apple, Comcast and Disney throw their hats in the ring) and consumer costs are rising (Netflix has just hiked its price), the future looks like the past ̵
Let's break it down. Initially, the average price of US internet service is $ 68 per. Month, according to this study. If you subscribe to the four major streaming services – Amazon Video, HBO NOW, Hulu and Netflix – you will probably get up to $ 45 each month. And that's before you factor in the price of new players, like the very hype of Disney +, and their cache of exclusive content.
The net result? An increasing number of consumers subscribing to the noisy stream of platforms may be billed over $ 100 a month – almost as expensive as $ 120 monthly average for standard cable / internet packages. (NBCUniversal, the parent company of NBC News, is a subsidiary of Comcast.)
Or as media analyst Dan Rayburn told NBC News on Tuesday: "Many consumers will go" Wait a moment, the big seller point was that [streaming] is very cheaper than cable TV – but now I get less content and fewer channels at the same price? What's the real value here? & # 39; "
Upsides: Streaming subscribers do not need to sign Byzantine contracts, and they can choose from virtually anything. The downside: Millennials enjoying the non-cable savings may differ as their baby boomers – pay for channels and show that they didn't even know existed.