With Amazon Prime Day coming June 21-22, the company has one spend $ 10, get $ 10 promotion if you make a purchase from a list of small business owners that includes minorities and military veterans. Of course, Amazon also benefits from this, as you need a Prime membership to claim $ 10.
Does Amazon help small businesses?
While the promotion will undoubtedly throw a few bucks to deserving companies, one cannot help but raise a confused eyebrow over Amazon’s marketing. The company is expected to take in over 50% of all e-commerce retail sales by the end of the year, almost in total six times that of their next nearest competitor—A small mom-and-pop store known as Walmart.
At the same time, Amazon has encountered setbacks in how this market dominance has been achieved, as critics say the company is unfairly exploiting its huge scale for routinely target and crush the same small business owners that it now claims to be champion. This is not so surprising, I guess, as Amazon’s marketing is not exactly known to have a lot of subtlety, either.
On the other hand? Ten bucks are ten bucks If you are already a Prime member planning to shop during Prime Day, then you may just as well require extra savings and support a smaller business. Alternatively, you can still be a part of Prime Day without being a member (this Lifehacker post has those details).
How to get $ 10 Amazon credit
The deal is pretty straightforward. First, you must be a premier member if you are not already (you can sign up here). Then go over to this side and spend at least $ 10 on products from a list of small businesses, June 7th20 (timely reminder: June 20 is Father’s Day).
The products run the color scale from homemade products to electronics, and you can find small businesses based on the type of product they produce, their region, and identity.
Once you’ve made a purchase, Amazon will send you an email confirming the $ 10 credit, which you will only be able to use during Prime sale dates on 21-22. June – not before or after.