On Sunday, big brands like Budweiser and Pepsi will spend millions of dollars from their advertising budgets in the hope of catching your attention during what should be the year's most anticipated television event: Super Bowl LIII.
If you go all the way back to the first ever Super Cheers, in 1967, cost ads ranging from $ 37,500 to $ 42,50 0, based on Nielsen's figures, while in 1995, the first year marked the average price crept into millions, as 30-second ads were sold at $ 1.15 million (up from $ 900,000 the year before.
According to Ad Age, it is s The thirsty increase in recent years came in 2000, as costs increased by 31 percent thanks to huge expenses from rising internet startups such as Pets.com in the midst of the dot-com bubble.
More than 100 million people across the country are expected to tune into the 2019 Super Bowl, although the NFL TV ratings have suffered a decline in recent seasons. Seership for last year's big game dipped 7 percent to 103 million viewers.
The price of each advertiser's specific agreement with CBS may vary depending on when in a broadcast an ad is actually flying (advertisers tend to pay a premium to get their ads aired early in the game), length of ad and number of ads purchased (the host network can offer package ad sales, which include stains during other events around the Super Bowl, such as the 2018 Olympics). But whatever, it's a big expense for what is technically just a few seconds of the brand's exposure, even though it is ahead of this year's largest television audience.
Of course, I pay over $ 5 million for a Super Bowl ad to get you more than just 30 seconds of attention. After all, most Super Bowl advertisers have learned to extend the lifetime of each Super Bowl ad, with press releases announcing each new ad, sometimes weeks before the actual game air. Advertisers are even known to spend millions of dollars merely marketing their Super Bowl ads leading up to the Super Bowl.