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Houseparty adds Heads Up to a new boost in games and revenue



Houseparty, the group of video chat that has cut out a niche among a segment of youngsters who use it to hang out almost, makes its first attempt to generate revenue. The company said today that Heads Up the popular mobile game will now be available in Houseparty's mobile app. Users will be able to play the game, which has a player guessing a word that only the other players can see for free. But some "packages" of words will cost $ 0.99 or more, with revenue distributed between Houseparty and Heads Up .

Following a series of scandals involving privacy, Facebook has regularly asked questions ̵

1; including some from Congress – about its advertising-based business model. Critics have conducted a business model that involves targeting users based on intimate knowledge of their demographics and behavior will inevitably result in overreaching. House Party's push to gaming represents an attempt to build another kind of social network – one that makes its money by selling services rather than advertising.

"We are really starting to think of ways we can make money by bringing value to our users who do not extract value from them," says Sima Sistani, Houseparty's co-founder and chief operating officer.


Heads Up is the first of several games Houseparty plans to bring to the app, she said. The company hopes to earn by selling products that improve the time people spend together in the app.

"Houseparty is basically the third place for Generation Z and young millennia," said Sistani. "What they are doing hangs out in the way we used to in the backyard, basement or in my case – the waffle house. This is our first attempt to cure something for them to do while they are together."

Houseparty already looks people who use the app while playing Fortnite sees Netflix, or even shopping, she said. They also use it to play card games such as apples for apples or cards against humanity.


Heads Up offering a modern spin on charades, has been a top-grossing app since it was introduced in 2013. In 2016, Forbes reported that it had been purchased more than 25 million times. The app benefits from regular promotion at Ellen DeGenere's popular daytime show, where she plays the game with her celebrity guests.

As part of the partnership, DeGenes will promote Heads Up in Houseparty on her show. "We're excited about this partnership and the ability it gives fans of both apps to have fun with each other, regardless of your location," says Michael Riley, general manager of Ellen Digital Network, in a statement.

In a social landscape dominated by giants, Houseparty is a small player. It won't say how many people use the app or how fast it has grown. Still, she is working to expand beyond her base of teenagers and college students. The company introduced a Mac app last year, and introduced a web app today in beta. (Houseparty found out that many of its users own Chromebooks rather than Macs, says Sistani.)

And while the app is small by social networking standards – a typical user only has 23 friends in the app – its users is unusual fiancee. The average Houseparty user has the app open for 60 minutes a day, says the company. It's a lot of time to hang out – and much time to sell users additional services. If successful, it can challenge conventional wisdom that social networks are optimally served through advertising – or at least offer a useful alternative.


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