The parent company of the Irish brand, Diageo, announced Monday that it will replace plastic with 100% recyclable and biodegradable cardboard. The change also applies to Smithwick's and Harp.
Diageo said that it would invest £ 16 million ($ 21 million) in the project. The company has also set itself the goal of only using plastic that is widely recyclable by 2025.
Plastic rings, which have been used on multipacks of canned drinks for decades, pose a risk to wildlife and have been heavily linked to increased ocean pollution.
Another European brewer, Carlsberg ( CABGY ) announced plans last year to replace traditional can holders with a new technology that cuts plastic use.
There have been growing calls to eliminate single-use plastics across the business world, with ocean plastic waste predicted to triple by 2050. ”
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