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Gucci launches action plan to increase the diversity of Blackface Sweater Apology



Gucci does not waste any time when he is accused of selling a sweater similar to blackface.

The luxury brand issued a quick apology and immediately pulled the design out of the shelves. In the wake of the four-storm, Gucci partner and designer released Dapper Dan a statement via Instagram, which calls the situation "outrageously wrong" and an "insult". The well-known designer also confirmed that Gucci's president and chief executive Marco Bizzarri would fly to New York City for a meeting in Harlem to discuss solutions with the thought community and industry leaders.

This meeting of the minds, which also included several of Gucci's highest leaders, took place on Thursday ̵

1; and 24 hours later Gucci announced the first of several rounds of initiatives it will undertake to rectify it latest violation and do good on his promise to create institutionalized change within the company.

Initiatives:

• Hire Global and Regional Directors for Diversity and Integration

• Create a Multicultural Design Scholarship Program

• Start a Diversity

• Complete a global exchange program organization and in our activities, "said Marco Bizzarri, Gucci CEO and CEO of a press release." In the last few days, we have conducted a thorough review of the issues which led to this, and has also engaged us with all our stakeholders, especially our staff and leaders in African American society, to determine immediate actions that will bring greater diversity to key functions in our corporate and regional offices along with greater cultural awareness throughout our worldwide organization to avoid similar situations in the future. "

Bizzarri continued:" I am particularly grateful to Dapper Dan for the role he has played in bringing together community leaders to offer us their advice at this time. The initiatives we announce today represent the first phase of what will become a new systematic long-term action plan to ensure that diversity and integration are organic in everything we do. "

This is the kind of thought-provoking and urgent action needed to make the public know that Gucci means business. It is also an important example for the rest of the industry that public excuses are not enough. Also in damage control condition after being accused of shilling racially insensitive goods, recently announced that it has formed an advisory council on diversity and inclusion.

But let's be clear, diversity within all business departments – especially at enterprise level – is crucial. We hope that these steps, which Gucci has made, will be imitated by other brands that have fought for diversity and again prevent future accidents.

Below is a detailed overview of Gucci & # 39; s four initiatives …

TALENT HIRING:

  • GLOBAL AND REGIONAL DIRECTOR FOR DIVERSITY AND INCLUSION

Gucci works to not only employ skilled and m Odd candidates, but also create positions within the company whose sole responsibility will be to ensure that the company reaches these standards. Gucci is now launching a search for the newly created global director of diversity and inclusion based on Gucci America in New York. As a member of the company's

Executive Management Committee reporting to the Chief People Officer, Global Director of Diversity and Inclusion is responsible for the development and implementation of Gucci's Diversity and Inclusion strategy to ensure that the vision is effectively utilized globally. This role will also focus on recruitment practices, ongoing development of Gucci Education Programs, and adaptation of Gucci Changemaker's worldwide voluntary community support initiative where the brand operates. Diversity and Integration Directors will also be appointed in each region of the world reporting to the Global Director.

  • MULTI-CULTURAL DESIGN SCHOLARSHIP PROGRAM

Gucci launches a multicultural design scholarship program that cultivates new talent. In collaboration with fashion schools around the world, this 12-month fast track program will aim at enhancing the opportunities for under-represented groups of talents leading to full-time employment to continuously create a more diverse and inclusive workplace. Focus schools will be in the following cities: New York (Harlem), Nairobi, New Delhi, Beijing, Hangzhou, Seoul, Tokyo, Beirut, London and Dubai.

Meanwhile, Gucci will immediately employ five new designers from around the world to fill positions within the Rome design office to increase the diversity of perspective with immediate effect. Gucci's creative director Alessandro Michele will be personally involved in the selection process.

All the recruited talent will be paired with an individual mentor to ensure seamless integration within the department.

GLOBAL LEARNING:

  • DIVERSITY AND INCLUSIVITY AWARENESS PROGRAMGucci creates a new global learning program aimed at raising awareness of unconscious cultural bias and creating a more inclusive workplace. This program will be launched in early May for all 18,000 global employees and completed by the end of June with an initial focus on Italy and the United States and will be taught in a full-day session with required follow-up of all participants on an annual basis. The company will also introduce a specific diversity and inclusivity module within its new employee induction program developed in collaboration with regional experts.
  • GLOBAL EXCHANGE PROGRAMGucci will launch an internal global exchange program to promote a multicultural and diverse workplace by providing internal mobility to get from the regions to work at the headquarters in Italy. Selected participants in the program will have the opportunity to cultivate their skills and experience, always paired with a mentor to ensure seamless integration.

    As a result, corporate employees will improve their cultural sensitivity and thus integrate these insights into the company's working methods. This exchange program will be launched with immediate effect.

    In developing the idea behind these immediate initiatives, Marco Dizzarri met Dapper Dan and other community leaders as well as other experts and industry leaders in Harlem to receive their perspective and insight. Gucci will continue to engage in this group as it develops its long-term plan to ensure that diversity and cultural awareness become a sustainable and integral part of Gucci's culture and operations


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