Emails have long been static and unchanged. But with a new update to Gmail, Google is trying to change it.
On Tuesday, Google announced that Gmail users on the desktop are starting to see "dynamic emails" that are interactive and that can stay current with the "freshest information".
In practice, this means that email becomes a little more interactive. You can answer polls from servers like Doodle right from the email, instead of having to create a link to a separate site. When a service like Pinterest sends an email about trending topics, the email can automatically update itself to remain current.
Google announced Doodle, Pinterest, Booking.com and others as launch partners, but it didn't say how or if users could create dynamic emails themselves.
Said that their own productivity products, like Google Docs, will start working on the new format by default. Instead of receiving an email every time a user is mentioned in a document, Gmail now updates that thread and allows users to respond directly or resolve the comment right from the message.
Read more: How to create and customize Google Alerts to keep you updated on the topics that matter to you
Google first announced that it was working with dynamic emails (also known such as Accelerated Mobile Pages or AMP early last year. In its blog post on Tuesday, the company said the new format would begin to run online today and mobile support is "coming soon". Corporate Gmail accounts that use the G Suite product will be able to get administrators to activate the functionality within "the next few days".
AMP emails are also supported by other popular email services, including Yahoo Mail, Outlook.com and Mail.Ru. Any AMP emails sent to a service that does not support the format will only look like a traditional email message.
The move to Google signals its recognition that e-mail communications are evolving as competing productivity and messaging apps have been on the rise. Slack, a leading messaging service that has replaced email for many companies and individuals, has 1
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