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Google reportedly gave its ad system an advantage with a special project

Texas believes it may have an advantage in its antitrust lawsuit against Google. MLex and Wall Street Journal has found illegal legal documents showing that Google ran a program, Project Bernanke, that allegedly gave its ad purchasing system a head start over rivals. The Internet giant used data from publishers’ ad servers to control advertisers at the price they had to pay for ad placements, but did not tell the publishers who sold these ads. This was similar to insider trading, Texas argued, as it could use exclusive info to sign competing ad buying systems and pay publishers less.

An internal presentation from 2013 showed that the Bernanke project was worth $ 230 million that year. Texas saw this as proof Google was taking advantage.

Google acknowledged the existence of Bernanke in the court documents, but said it had done nothing wrong. The information was “comparable”

; to what you could find with other ad buying tools, according to the company. A spokesman said WSJ that Texas’ complaint “erroneously represents” large parts of its advertising business and that it intended to challenge the state in court. It pointed to a British regulator’s decision that there was no benefit.

Whatever interpretation is correct, the court’s submission shows how Texas intends to pursue its antitrust case – it is believed that Google made behind-the-scenes arrangements, such as a reported “beloved deal” with Facebook, to give itself an unfair advantage over the competition. The state could have a strong case if the court agrees with the basic premise, but it would be in serious trouble if there is a difference of opinion.

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