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Google just gave 2 billion Chrome users a reason to switch to Firefox




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Berlin, Germany ̵

1; February 26: In this photo illustration, the app for Google Chrome appears on a smartphone on February 26, 2018 in Berlin, Germany. Illustration by Thomas Trutschel / Photothek via Getty Images)

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Google plans to limit modern ad blocking Chrome extensions only to business users according to 9to5Google . This is despite a backlash for a Google message & nbsp; In January, changes that prevent current ad blockers from working effectively suggest.

And the software giant does not support: It says only people who can use ad blockers & nbsp; Follow the change will be Google business users

The proposal – called Manifest V3 – will see a major conversion to Chrome extensions that include an update of the permissions system, which will mean modern ad blockers as uBlock Origin – which uses Chrome's webrequest API to block ads before downloading – will not work. This is because Manifest V3 sees Google halt the webRequest API's ability to block a particular request before it is loaded.

People are not impressed. Many have complained about the move, which effectively removes the control from the user and creates an incentive to use other services instead.

9to5Google highlighted a single sentence buried in the text of Google's response to the complaints, which clarified the changes: "Chrome will write off the blocking features of the webrequest API & # 39; in Manifest V3, not the entire webquest API & # 39; although blocking will still be available to corporate implementations. "

In other words, paid businesses that are only users will still be able to block unwanted content. This probably means that corporate customers can develop internal Chrome extensions, not for ad blocking use, 9to5Google & nbsp; says. For everyone else, the changes announced in January will remain the same.

It is annoying to say the least, but the reason for these changes is obvious: Ads are at the heart of Google's business model.

"We're starting to see Google's conflict of interest arising," says Sean Wright, an independent security consultant. "Google is dependent on advertising revenue so you can see why they would make such a move."

What to do

There are many users who do not use Chrome without using an ad unit, so it will see some switches to other providers like Firefox. But Firefox has had its own problems in recent weeks .

It is important to note that the changes will not stop everyone from blocking work, but exactly who is affected is not quite clear. Google sent me an e-mail statement that reads: & nbsp; "Chrome supports the use and development of ad blockers. We are actively working with the developer community to get feedback and iterate about the design of a privacy-protecting content filtering system that limits the amount of sensitive browser data shared with third parties." & Nbsp;

Currently, Wright thinks people should use Brave instead : "Brave is built on Chrome, so all existing Chrome plugins and even themes work on it. Increase in user numbers. "

Another option is to use something like Pi-Hole, Wright says. "This works at the DNS level and has black ads and malicious URLs."

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Berlin, Germany – February 26: In this photo illustration, the app for Google Chrome appears on a smartphone in February 26, 2018 in Berlin, Germany. (Photo illustration by Thomas Trutschel / Photothek via Getty Images) [19659002] Getty

Google plans to limit modern ad-blocking Chrome extensions to corporate users only, according to 9to5Google, despite a backlash to a message from Google in January, suggesting changes that prevent current ad blockers from operating effectively.

And the software giant doesn't support: It says that the only ones who can use ad blockers as a result of the change will be Google's business users.

The proposal – dubbed Manifest V3 – will see a major conversion to Chrome extensions containing an update of the authorization system, which will mean modern ad blocking as uBlock Origin – which uses Chrome & # 39; s webrequest API to block ads before downloading s – will not work. This is because Manifest V3 sees Google halt the webRequest API's ability to block a particular request before it is loaded.

People are not impressed. Many have complained about the move, which effectively removes user control and creates an incentive to use other services instead.

9to5Google highlighted a single sentence buried in the text of Google's response to the complaints, which clarified the changes: "Chrome will write off the blocking features of the webrequest API & # 39; in Manifest V3, not the entire webquest API & # 39; although blocking will still be available for company implementations). "

In other words, paid businesses will only be able to block unwanted content. This probably means that business customers can develop internal Chrome extensions, not for ad blocking use, 9to5Google says. For everyone else, the changes announced in January will remain the same.

It is annoying to say the least, but the reason for these changes is obvious: Ads are at the heart of Google's business model.

"We're starting to see Google's conflict of interest arising," says Sean Wright, an independent security consultant. "Google is dependent on advertising revenue so you can see why they would make such a move."

What to do

There are many users who do not use Chrome without an ad unit, so it will see some switches to other providers like Firefox. However, Firefox has had its own problems over the past few weeks.

It is important to note that the changes will not stop everyone from blocking work, but exactly who is affected is not quite clear. Google sent me an e-mail statement that reads, "Chrome supports the use and development of ad blockers. We're actively working on the developer community to get feedback and iterate about the design of a privacy-protecting content filtering system that limits the amount of sensitive browser data that is shared with third parties. "

At the moment, Wright thinks people should use Modig instead:" Brave is built on Chrome, so all existing Chrome plugins and even themes work on it. an increase in user numbers. "

Another option is to use something like Pi-Hole, Wright says. "This works at the DNS level and has blacklists of ads and malicious URLs."


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