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Google Chrome will block & # 39; Heavy Ads & # 39; from loading in the future

Google has apparently taken another step to sanitizing the browser environment for users. Apparently tech giant is now planning to regulate advertising for optimal load. Therefore, Google Chrome will block heavy ads for seamless browsing in the coming days.

Chrome to block strong ads

As stated in the Chrome commitment, Google has planned to block heavy ads from loading. It will apparently filter the ads that consume more resources. This in turn will make it easier for users to get a smooth browser experience.

First captured by 9to5Google, the report of an ongoing work reveals fast and smooth browsing.

As mentioned in Chrome committed by John Delaney, Google is working to implement & # 39; Heavy Ad Intervention & # 39 ;. The idea is to read ad frames that Google identifies for higher resource consumption.

This reuses the quiet, security-friendly interstitial UX that gets loaded into the ad iframe.

As a result, the browser displays the following error page-like texts as it removes such ads.

  Chrome block heavy ads
Source: 9to5Google

Regarding the cutoff values ​​for resource consumption to identify the "heavy ads", Delaney said

This intervention relieves ads in .1% of the use of bandwidth, .1% of CPU usage per. minute and .1% of total CPU time.

Nevertheless, these values ​​are not final and may change as more data is available. Current values ​​are 4MB network and 60 sec CPU usage.

Google's Changed Ad on Ads

Currently, there is not much detail available on this decision. So users may not be able to see this idea in implementation anytime soon. Nevertheless, it can only take a few months for Google to roll out this feature as the work is already underway.

This step merely indicates that Google has changed in the direction of ads. Previously, Google had become notorious for its advertising policies. But lately, we have witnessed some changes in how Google deals with ads. In the coming days, Google will roll out its built-in adblocks to Chrome, as they've already announced in the past.

Nevertheless, it is still unclear how effectively these measures will take into account their robust AdSense and AdWords programs. Join the users.

Let us know your thoughts in the comments.

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Abeerah has been a passionate blogger for several years with particular interest in science and technology. She loves to know all about the latest technical developments. Knowing and writing about cyber security, hacking and spying has always enchanted her. When she doesn't write what else can be a better pastime than web surfing and staying updated about the tech world! Reach out to me on: [email protected]

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