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GM to push Cadillac as Tesla Rival



General Motors will make Cadillac its first electric car under the BEV3 platform, according to non-named sources speaking to Reuters. The electric Cadillac becomes the flagship GM challenger to Tesla, the sources say.

A message is expected according to the sources later today, but details such as a timeline and specifications are unlikely to be passed on. GM has previously tried to make plug-in hybrids under the Cadillac brands, but these sold poorly and were interrupted after only a few years in production.

GM's current EV portfolio includes Chevrolet Volt, a plug-in hybrid and Bolt, an all-electric vehicle. But the mass market Chevrolet brand cannot take on Tesla, which has the corner of the luxurious EV market. Cadillac, on the other hand, could be a worthy opponent.

The largest automaker in the United States two years ago announced EV manufacturing plans, which included the construction of a dedicated electric car architecture, and launched it in 2021

along with a battery system with the two used to develop into 20 new electric models in both the United States and China, the world's largest EV market.

Also in 2017, CEO Marry Barra General Motors planned to launch at least 10 new EVs for the Chinese market specifically by 2020. Barra said last year that the company had increased electric car sales by 1 million. per year in 2026, with a significant proportion of the total volume sold in China.

Last year, General Motors opened a battery factory in China in partnership with the local automaker SAIC Motor Corp.. as part of its expansion plans for the Chinese market.

Last year, Cadillac's then president of Reuters Cadillac said it would have a "central role" in GM's future EV strategy, not only in the domestic market but also in China. Cadillac sales in China are increasing, with last year's figure exceeding 200,000 for the first time, Reuters notes.

By Irina Slav for Oilprice.com

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