General Motors just unveiled its electric bicycle in a bid for itself against an uncertain future for cars.
Of a changing market, GM and rivals have expanded into scooters , ride-sharing and self-driving cars in an effort to stay relevant in the future where consumers' transportation choices are changing. Even motorcycle maker Harley-Davidson has unveiled lightweight electric two-wheeler concepts as fears of declining ridership grow.
" Nelson said. "We view GM's e-bike and Ford's recent e-scooter investment [in Spin] as an attempt to appeal to a younger and more urban demographic, whose transportation needs to be significantly different than prior generations."
With ride- hailing companies and similar businesses spreading, some industry watchers wonder whether broad swaths of future generations will even consider car ownership at all.
" , particularly with the rise of Uber, Lyft, and various ride-sharing options which were available several years ago, "Nelson said. "Their fear is that this demographic may not need ̵