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Gamestop announces Texas-Based Esports Partnerships, including name rights



  • GameStop has announced content partnerships with CompLexity Gaming, Envy Gaming and Infinite Esports, which include OpTic Gaming and Houston Outlaws.
  • GameStop Performance Center opens this summer as a dedicated facility for CompLexity Gaming and the Dallas Cowboys.
  • Each team will work with GameStop to engage local fans with game workshops and online content.

Videogame Dealer GameStop announced several esports partnerships Wednesday, all centered on its homeland Texas. [Link t] ”

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GameStop took over the naming rights for the CompLexity Gaming new training center in Dallas, which opens in May. The 11.00 square meter GameStop Performance Center will share a headquarters with the Dallas Cowboys whose owner Jerry Jones holds a majority stake in CompLexity. The new facility will accommodate a games area, high-tech training rooms, video studios and a retail store.

Meanwhile, GameStop also announced a multi-year sponsorship agreement with Dallas-based Envy Gaming, which owns Team Envy and Overwatch   Database-Link-e1521645463907 [19659007] Database-Link-e1521645463907 [19659007] Database Link- Database-Link-e1521645463907 [19659007] Database-Link-e1521645463907 [19659011] Database-Link-e1521645463907

"We believe that the Dallas / Fort Worth area will be the epicenter of esports with many professional teams moving to North Texas and we are right in the middle of this move," Frank Hamlin, Chief Marketing Officer for GameStop. "It helps that GameStop shares the same backyard with all three esports teams ."

CompLexity, Envy (along with Dallas Fuel) and OpTic Gaming (along with the Houston Outlaws) will provide "deep insights beyond tips and tricks," GameStop told Esports Observer through a series of videos, curricula and personal events in the GameStop Performance Center.

Once a player has completed the curriculum, they will be able to compete at an amateur level through tournament platform partner Matherino.

GameStop organizes other events such as Overwatch see parties and collegiate esports events through the Collegiate Star League (CSL). The retailer participates in key events, including the Summer School League, the back-to-school campus tour in the fall of 2019 and the 2020 CSL Grand Finals.

" We go into esports in a big way and We believe that our grassroots approach will strengthen the amateur community meaningfully through the partnerships we have in place," Hamlin added.

GameStop collaborated with Overwatch teams in 2018, organizes watch-party-and-greets with nine teams, including Philadelphia Fusion, Los Angeles Valiant, New York Excelsior and San Francisco Shock. The company told The Esports Observer that it plans to continue this road "on a larger scale" in 2019. Further details will be revealed "soon", the company teased.

The video game dealer showed particular interest in developing the esports community in Texas last year, sponsor OP Live Dallas a gaming and esports festival. The event, held in September, was produced by eGency Global in collaboration with SMU Guildhall, the game design graduate program at Southern Methodist University.

compLexity GamingdallasDallas CowboysDallas FuelFort WorthGameStopGameStop Performance Centerhouston outlawsInfinite EsportsOptic gamingOverwatchOverwatch Leagues Partnerships Team Envytexas


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