This type of fraudulent money making scheme is known as in-banner video ads, and the CEO of digital advertiser Protected Media, Asaf Greiner, says that his firm has seen it used to disseminate millions of dollars worth of illegitimate ads. The executive says, "Fraudsters are selling cheap in-app display inventory and are filling it with multiple video players behind innocuous fake branded display ads." One company that could be behind the scheme is an Israeli firm named Aniview that has offices in New York. The company has a video ad platform and has been part of the fraudulent activity. In fact, Aniview says that it is a victim itself and that a malicious third party infiltrates its banner ads and code. "BuzzFeed brought to our attention that there is an abuse activity, as an immediate action, we stopped this activity and Started and continuous and internal incident review We notified and emphasized our clients that we use our platform must be according to our policy and the IAB and TAG guidelines. "- Alon Carmel, CEO, Aniview
Still, another company involved in digital ads, DoubleVerify, has an ad lab and pointed to the finger at Aniview as the culprit behind the scheme. DoubleVerify said that the Aniview player was heavily involved in the fraudulent activity, and BuzzFeed presented evidence to Aniview executives that seemed to show its culpability. After BuzzFeed sent Aniview CEO Carmel an email containing two links that showed that the scheme was still active on the company's platform, the video ads stopped running.
, McDonald's and M & M's. A user tapping on the banner ads would be sent to the Google Play Store, which indicated that the ad was not real. Keep that in mind; if you tap on a banner that comes up while using an app, and end up in the Android app storefront, you might consider uninstalling the app that you have open.