After 42 years of waiting Fleetwood Mac’s previous Billboard 200 No. 1 album Rumors returns to the top 10 this week as the set jumps 13-7. The album, released in 1977, basks in the glow of sales and streaming increases spurred by advertising generated from a viral TikTok video set to the album’s song “Dreams.”
The Billboard 200 chart ranks the week’s most popular album in the United States based on multi-metric consumption measured in similar album units. The devices include album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit corresponds to an album sale or 10 individual tracks sold from an album or 3,750 ad-supported or 1
Rumors earned 33,000 equivalent album units in the US in the week ending October 15 – an increase of 15% according to Nielsen Music / MRC Data. Of this amount, 23,000 include SEA units (an increase of 15% equivalent to 30.6 million On-demand streams of the album’s songs, including “Dreams”), just under 7,000 are in album sales (an increase of 15%) and 4,000 are in TEA units (up by 13%).