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Finally, an ad can cost you (ft. 2 Chainz)



Podcasts and Pundits Matt Christman tweeted somewhat prophetically on January 20, 2017, the day Donald Trump was inaugurated as US President: "This is the stupid day in American history, a record that will be broken by every following day in American history. "Two years later, I can only confirm that he was correct. Each day brings new horrors, a new level of hell to navigate. For example, today I learned that the eels in the Thames – there are eels in the Thames? – has been mad at cocaine from Lehman Brothers bankers who apparently had a 1

0-year anniversary party, for some reason? This is all right. It has made me wonder who is running the show.

As stupid as it is, I have come across something even more stupid: this video from the Expensify financial program, which stars Adam Scott as "record label executive" and 2 Chainz (nor Tity Boi) as an even more self-decorating to get you to save your receipts or something. There are standard rap video tropes – vixens, bling, homies – but good god it is weird . There is a guy with a bad CGI third eye, just as if he were standing there for some reason. There is, of course, a giveaway, and you have to do that to get the prizes or money, or whatever pause the video and see a picture of the receipts shown in the video and upload them in the Expensify app to have a chance to win. I can't make heads or tails of it; I use different T&E software.

What benevolent god would allow this to exist? I can only imagine that we have been cursed by something old and fierce, because the alternative – that a creepy universe just allows everything and something to happen – is almost too much to bear. Perhaps Abed was right; Perhaps this is the darkest timeline . No one chooses to be born, I know. I understand it. But people choose to do things. And all I know is that a 10-year company with 130 employees who never run advertising before chose to create an abomination to God and man, an ad that is also a receipt and a new 2 Chainz song. We live in hell. I hope Tity Boi got his coins.

For reasons, CEO and founder David Barrett – of course, his name David – told FastCompany that "[w] e is the strongest brand [in expense management] the largest customer base and fastest growing – and yet almost no one knows in the world, who we are, despite the fact that we have something to offer virtually everyone, "which probably means something. "We want to convey that Expensify is for everyone: you, your mother, your grandmother, your child, your colleagues, your boss – anyone who spends money can and should use it," Barrett said. In a world that is absolute, it is unfortunate, scary – economically and otherwise – to give a giveaway like this, for promotional purposes, obscene. They should just have made a drake and given away the money they would otherwise have spent. Then they could have been better off than anyone else. It would also have been wild: a spending program that gives you money? Geni. It's free. Pay me.

Anyway. In the big scheme of things, it doesn't matter. Ads are made to make us buy things or use things or otherwise penetrate our lives so that other people who are not us can become rich. It is fine and normal because we all implicitly accepted that as part of the purchase of being alive, which again we chose not. "That's how it is on this bitch of a land," said Samuel Beckett correctly about a thousand years ago in the Internet. But Jesus, dear, are you driving it at the Super Bowl?


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