Now that Disney has full control over Hulu, the audience can expect more original programming to appear on the streaming service.
CEO Randy Freer, who took the helm of Hulu in 2017, told CNBC's Julia Boorstin company "investment in the original programming will increase significantly."
"When looking at the capacity inside the Walt Disney Company to create content, is the IP that is there, the access we have with what you know, great. to be able to invest more and invest more upstream and find the best stories and the best creators to make shows for the company, "he said Tuesday on CNBC's "Squawk Box".
Freer declined to say how much the company would invest in this effort.
Hulu already has a slate with original shows, including the Emmy award winning "Handmaid's" speech as well as "Catch 22", "Ramy", "The Act", "Pen 1
As entertainment giants like Warner Bros. and Comcast enter streaming games, have a brand like Hulu is an asset to Disney. Not only does it have proprietary programming, but it also has a live TV feature and the possibility of ad-supported viewing.
Disney has also discussed bundling the ESPN + programming and its upcoming Disney + streaming service with Hulu, but it has also not disclosed how much this package would cost or when it would become available. Disney + will launch on November 12.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC.