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Exclusive: Coca-Cola and Disney's partner & # 39; Star Wars: Galaxy & # 39; s Edge & # 39; country



Coca-Cola collaborates with Disney Parks & Resorts to bring custom bottles of Coca-Cola, Diet Coke, Sprite, and Dasani to Disney's highly anticipated "Star Wars" country's Galaxy. The bottles will renounce the Coke's familiar look to something that fits right into the Galaxy's history. The bottles will be formed into a spherical, door-like shape. They will also have brand names on them, but the labels will appear summarized to fit in the rustic look of the "Star Wars" galaxy. The labels will also be written in Aurebesh – a fictitious language used in the film franchise.

"It's unlike any Coke product you've seen before," Scott Trowbridge, creative portfolio manager at Walt Disney Imagineering, told CNN Business. "The graphics, the shape of the bottles, the hat, all the things are very unique to the world and the design language" Star Wars. ""

The countries to be opened at Disneyland California on May 31
and August 29 at Disney's Hollywood Studios in Florida will serve as a completely entertaining experience that feels like being in an actual Star Wars movies.

The Coke partnership is just another aspect of it. The "Star Wars" packaging of the cola products helps maintain the country's illusion and its history for guests.

The new countries will include interactive rides like Smuggler's Run, where guests can fly the Millennium Falcon and feature bars and restaurants such as Oga's Cantina.

Susan Propp, Coke's Vice President of Strategic Partnership Marketing, told CNN Business that she felt that the partnership was just too much of a "fabulous opportunity" to turn down.

"So many of us at Coca-Cola are just big" Star Wars fans, "said Propp. Galaxy's Edge. "

Propp added that the company collaborated with Disney Imagineers to design the bottle design.

 " Star Wars: Episode IX & # 39; trailer is finally here

Coca-Cola has been Disney's longest business partner, according to the beverage company, soda was available on the openings of both Disneyland and Disney World.

Propp thinks that Galaxy's Edge Coke bottles, which can only be bought in the country, could even become souvenirs and collectibles for carists. 19659003] "I think guests will probably drink one to be hydrated or enjoy it in the country and then probably throw one in the back sack and take it home, "she said.


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