"It's unlike any Coke product you've seen before," Scott Trowbridge, creative portfolio manager at Walt Disney Imagineering, told CNN Business. "The graphics, the shape of the bottles, the hat, all the things are very unique to the world and the design language" Star Wars. ""
The Coke partnership is just another aspect of it. The "Star Wars" packaging of the cola products helps maintain the country's illusion and its history for guests.
Susan Propp, Coke's Vice President of Strategic Partnership Marketing, told CNN Business that she felt that the partnership was just too much of a "fabulous opportunity" to turn down.
"So many of us at Coca-Cola are just big" Star Wars fans, "said Propp. Galaxy's Edge. "
Propp added that the company collaborated with Disney Imagineers to design the bottle design.
Coca-Cola has been Disney's longest business partner, according to the beverage company, soda was available on the openings of both Disneyland and Disney World.
Propp thinks that Galaxy's Edge Coke bottles, which can only be bought in the country, could even become souvenirs and collectibles for carists. 19659003] "I think guests will probably drink one to be hydrated or enjoy it in the country and then probably throw one in the back sack and take it home, "she said.